SEMA Show Exhibitor Manual Features New Look, Easy Navigation

July 11, 2013

Contact: Della Domingo


SEMA Show Exhibitor Manual Features New Look, Easy Navigation
-- Redesign Comes Weeks Before Key Deadlines Begin -
-- Effective Use of Guidebook Provides Exhibitors With Greatest ROI --

DIAMOND BAR, Calif. (July 11, 2013) -- The SEMA Show Exhibitor Services Manual (ESM), considered by many to be the ultimate guidebook for preparing for the SEMA Show, has been redesigned to feature a new look and easy navigation. Available online at, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines (, and all the online forms an exhibitor needs to secure booth items at the Show taking place Tues.-Fri., Nov. 5-8, 2013, in Las Vegas, Nevada.

"The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths," said Peter MacGillivray, SEMA VP of events and communications. "Of particular interest at this time is the information under ‘About the Show' section, where exhibitors will find a list of frequently asked questions (, a glossary of terms (, and details about what is included with a booth ("

More than 2,100 companies have already secured space for the 2013 SEMA Show, including 500 manufacturers that have never showcased their products at the event.

"While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual," said MacGillivray. "Deadlines start appearing at the end of the month; in many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines."

More than 130,000 industry professionals are expected at the upcoming SEMA Show, which is a trade-only event open only to those employed in the automotive industry. The event is designed to provide manufacturers of automotive products and accessories with a venue to connect and do business with buyers from throughout the world.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

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