Industry Veteran Mike Spagnola Joins SEMA Staff


(March 5, 2013)

Contact: Della Domingo

For a high-res image of
Mike Spagnola, visit,
or contact Della Domingo,



- Spagnola Heads Up New Position to Advance
Member's Product Development Process -

- Expansion Includes Rollout of Product Development Facility -

DIAMOND BAR, Calif. (March 5, 2013) -
SEMA has hired industry veteran
Mike Spagnola to fill the newly created position of VP, OEM & Product
Development Programs, effective today. Spagnola brings with him 40 years of
specialty auto parts experience, including more than 20 years of product
development and project vehicle work. With a focus on heightening SEMA services
to help members develop products quickly and efficiently, Spagnola will
collaborate with the SEMA OEM and Vehicle Technology departments while serving
as a resource and a liaison for members and automakers.

"We're excited to have Mike
join SEMA in developing services that help members with product development and
OEM initiatives," said Chris Kersting, SEMA President and CEO. "SEMA's vehicle
technology and OEM programs, led by John Waraniak and Bill Wolf, have proven to
be extremely beneficial over the years. Mike will work with our existing team
to enhance and add to the services SEMA makes available to our members."

Spagnola's experience
includes retail, distribution and manufacturing. Most recently, he served as
President for Street Scene Equipment where he managed the company's day-to-day
business for 16 years. His project vehicles have been featured on the covers of
more than 50 enthusiast magazines, and honored with more than a dozen design
awards from various OEMs. Spagnola has also completed six years of service
on the SEMA Board of Directors, a position from which he resigned effective
with his new role as a staff member.

"I've personally witnessed
the industry, particularly the product development process, change
significantly over the years," said Spagnola. "Through the use of new
technology and partnerships, manufacturers can develop products faster, more
accurately and less expensively than ever before.  Programs such as SEMA's
Technology Transfer, Rapid Prototyping and Vehicle Measuring Sessions can all
be enhanced to help our member companies make and sell more products. I look
forward to developing tools and services to add to these programs and to
educating members about how they work."

Spagnola will oversee the
new SEMA Product Development Center located adjacent to the SEMA headquarters
in Diamond Bar, CA. The building has a history of serving as a vehicle
technology center, giving SEMA the opportunity to offer these services without
having to start at ground-zero.While based in Southern California, these
programs and services will be available to SEMA members everywhere. 

"The SEMA Product
Development Center is going to be an amazing resource for SEMA members,"
Spagnola said. "I'm excited to be a part of the expansion." To learn more about
SEMA's OEM programs and product development services, contact Spagnola at

About SEMA
SEMA, the Specialty
Equipment Market Association founded in 1963, represents the $29.99 billion
specialty automotive industry of 6,537 member-companies. It is the
authoritative source for research, data, trends and market growth information
for the specialty auto parts industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger and
recreational vehicles. For more information, contact SEMA at 1575 S. Valley
Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit


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