SEMA Show Exhibitors Gear Up for 2013 Event at Exhibitor Summit


(Feb. 25, 2013)

Contact: Della



-- Summit Takes Place April 15-17, 2013, Seven Months Before Actual SEMA
Show --

-- Intense Training Focuses on Helping Exhibitors Maximize Return on
Investment --

Diamond Bar, CA
(Feb. 25, 2013)
SEMA Show exhibitors may participate in the SEMA Show Exhibitor Summit, a
unique conference designed to help them improve performance at the upcoming

Taking place in Las Vegas,
Nevada, on April 15-17, 2013, in Las Vegas, Nevada - seven months prior to the
actual SEMA Show - the Exhibitor Summit is the ideal place for new and
established exhibitors to learn how to maximize the return on their investment.

"The summit is the best
place for our team to connect with exhibitors and explain the many programs and
services available to them," said Peter MacGillivray, SEMA VP of events and
communications. "During the summit, there are no distractions or interruptions.
We're able to spend quality time and give exhibitors a really clear
understanding of the different resources that are available to them."

MacGillivray notes that a
key aspect of the Exhibitor Summit is that workshops and individual meetings
are conducted by SEMA staff and show organizers. "It's important to us that
exhibitors know who to contact, and that their contact is someone who knows and
understands our show," he continued. "Since the Exhibitor Summit takes place
seven months before the actual event, we're able to build on the relationships
as they execute their plans for the show. We want to build on the momentum from
the summit and work with them along the way."

Topics addressed during the
summit include cost-effective ways to set up a booth, resources available to
target buyers, value-added programs and more. Participants may sit down in
one-on-one sessions where Show experts evaluate and analyze the exhibitor's
unique needs to help reduce expenses, and they are able to tour the convention

To make it easy and
affordable for manufacturers to attend in the summit, SEMA and its hotel
partners offer a limited number of hotel rooms for the summit at no cost to
participants. All meals at the Summit are included as well. Participants are
responsible for travel to and from Las Vegas and incidental hotel charges
(phone, room service, etc.). Certain conditions do apply and are explained at,
or can be obtained from Kate Peterson at
or 702/216-5831.

The SEMA Show typically
attracts more than 130,000 individuals from 125 countries, making the annual
show the premier automotive trade event in the world. Manufacturers come to the
event to showcase products that enhance the styling, performance and
functionality of cars, trucks and SUVs. The 2013 event takes place November
5-8, in Las Vegas, Nevada. For details, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at


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