SEMA Unifies Racing Industry Trade Shows

FOR
IMMEDIATE RELEASE  

Contacts: 

SEMA:
Peter MacGillivray, 909/802-8841, peterm@sema.org 

PRI:
John Kilroy, 949/499-5413, johnk@performanceracing.com 

IMIS: Joe Crowley, 317/875-3388,
ext. 805, joe.crowley@truespeedcommunication.com 

 

SEMA UNIFIES RACING INDUSTRY
TRADE SHOWS

  • SEMA
    acquires the International Motorsports Industry Show.
  • IMIS
    to be consolidated with the Performance Racing Industry Trade Show, which
    returns to Indianapolis for 2013 and beyond.

DIAMOND BAR, CA (Nov. 19,
2012) --
The
Specialty Equipment Market Association (SEMA) announced it has finalized an
agreement to purchase the International Motorsports Industry Show (IMIS), the
racing trade show that has been held annually in Indianapolis since 2009.

The
IMIS will be consolidated with the Performance Racing Industry (PRI) Trade
Show, which returns to Indianapolis for 2013 and beyond. The 2013 PRI Trade
Show will occupy the entire Indiana Convention Center in Indianapolis, with
Thursday, Friday, and Saturday Show days, December 12-14, 2013.

The acquisition
unifies the racing industry's two trade shows into one, creating the
opportunity for exhibitors and buyers to do business in a single location.

"The
racing industry needed to have just one motorsports trade show in the U.S. I'm
proud to say we've accomplished that," said Scooter Brothers, SEMA chairman of
the Board of Directors. "We have all worked toward a common goal, and have
succeeded on behalf of the industry. To have a single home for the racing trade
show is clearly the best thing for the industry, and working together with
Chris Paulsen (co-founder of IMIS), we got it done."

Both
the PRI and IMIS trade shows will take place as scheduled for 2012. The PRI
Trade Show will be held November 29-December 1, in Orlando. The IMIS will be
held December 6-8, in Indianapolis. The IMIS transaction is set to close in December
2012. 

"We
formed IMIS in 2009 to bring a hardcore racing tradeshow back to Indianapolis,"
Paulsen said. "We grew a lot faster than we ever could have dreamed of and we
couldn't be happier that a hardcore racing tradeshow will remain in
Indianapolis for years to come. SEMA will be great stewards of the hardcore
racing industry and I couldn't be more pleased that Indianapolis will remain
the center of motorsports both on and off the track."

"Being
from Indiana, having a hardcore racing trade show in Indianapolis was very
important to me," said Tony Stewart, three-time NASCAR Sprint Cup Series
champion and co-founder of IMIS. "That's why I got involved with Chris and Jeff
(Stoops, co-founder of IMIS) to help form IMIS and bring back a show to
Indianapolis. I know SEMA will do a great job to make sure Indy remains the
place for hardcore racing. The State of Indiana and City of Indianapolis,
especially Governor Mitch Daniels and Mayor Greg Ballard, were huge allies of
the show and I know the city and state will continue to help grow the
motorsports industry in Indiana." 

The
2013 PRI Trade Show will be organized and produced by the PRI team based in
Laguna Beach, California, with John Kilroy at the helm as Vice
President/General Manager. This year's PRI Trade Show in Orlando is the 25th
edition. PRI also publishes the racing industry's only business magazine.

"We
are excited to bring the PRI Trade Show back to Indianapolis, where exhibitors
and buyers experienced six very successful racing industry trade shows, from
1998 to 2004," said Kilroy. "Chris Paulsen, Jeff Stoops, Tony Stewart and the
entire IMIS team have done an excellent job starting up a new racing trade show,
and we promise to build on their mission to keep Indianapolis the annual
epicenter of new racing technology."

"This
consolidation is all about helping the racing industry to succeed," said SEMA
President and CEO Chris Kersting. "Unifying the racing industry's trade shows
makes it more affordable for all to participate and allows us to focus on
providing the greatest value and benefits for the racing segment. Look for the
association to be adding resources and services to help participants get
maximum value from the PRI Show in Indy."    


ABOUT
SEMA:

Founded
in 1963, the SEMA trade association provides services and resources to
businesses in the automotive specialty equipment industry. Members include
manufacturers, distributors, retailers and marketers of products that enhance
the styling and functionality of cars, trucks and SUVs. In addition to
producing the premier automotive accessories trade show, where more than
100,000 individuals come to do business, SEMA offers education, research and
several publications specifically targeted to the industry. The association
also represents its members with a legislative advocacy group. SEMA acquired
PRI in March, 2012.


ABOUT PRI:

The Performance Racing Industry (PRI) serves the
racing industry through the PRI trade show and the PRI Magazine. With more than
1,000 companies exhibiting at the annual trade show, the event is the world's
largest auto racing trade show and the gateway to the worldwide racing
marketplace. The monthly magazine complements the show with issues between
130-380+ pages and is recognized as the "voice of the racing
marketplace." PRI was purchased by SEMA in March, 2012.


ABOUT
IMIS:

The
International Motorsports Industry Show (IMIS) is the United States' premier
hardcore racing trade show, conducted each year at the Indiana Convention
Center and owned by Chris Paulsen, owner of C&R Racing, Jeff Stoops,
president of Stoops Freightliner, and three-time and reigning NASCAR Sprint Cup
Series champion Tony Stewart. From car builders to tire manufacturers to parts
suppliers, every aspect of motorsports is represented at IMIS, which has a
lifetime contract with the City of Indianapolis and reserved show dates through
2017. Nearly 25,000 attendees are expected for IMIS, which will feature more than
530 motorsports companies, including more than 100 that are new for 2012. And
with several longtime exhibitors expanding their booths this year, the 2012
IMIS show floor will be bigger and better than ever.

For
more information, visit
www.performanceracing.com,
www.sema.org
or http://www.imis-indy.com.

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