SEMA Data Co-op Produces Record Results at 2012 SEMA Show

FOR IMMEDIATE
RELEASE

(Nov. 8, 2012)

Contact: Della
Domingo

909/978-6723
dellad@sema.org

SEMA Data Co-op Produces Record Results at 2012
SEMA Show

--Membership in Beta Program up over 60% in last 30 days--

DIAMOND BAR, CA (Nov. 8, 2012) - After just eight months, the
SEMA Data Co-op (SDC) has reached a milestone with its 150th supplier member
joining the group. The program which launched its beta phase in April now
includes 150 manufacturer members, 90 data receivers with more participants
being added every day.

"Signups are running well ahead of projected goals, and we successfully
demonstrated over 25 functional features of the production system at the SEMA
Show," said Jim Graven, Director of Membership of the SDC.  "We
met with over 200 companies in four days, and by all indications the Show was a
huge success for us."  Tracking on schedule for a launch in January
2013, the SEMA Data Co-op's full featured solution includes comprehensive data
validation tools, unlimited secure storage and an easy to use web interface for
supplier members to manage their product data. Additionally, data receivers can
get exports formatted specifically to their requirements, and can manage
delivery of data through a versatile scheduling tool.

The SDC continues to encourage suppliers and receivers to join the free beta
phase in preparation for the full system launch in January.

Jon Wyly, CEO of the SEMA Data Co-op, commented, "Industry support has
been outstanding. We look forward to expanding our capabilities when we go live
in January, and our goal of educating and training suppliers to manage their
own product data is being very well received."

The SEMA Data Co-op is an industry-owned and operated project designed to bring
full product data management capabilities to participating suppliers at the
lowest possible cost. Features include a secure, industry standards based
centralized data repository, extensive on-boarding tools, expert live training
and technical assistance, and unlimited standard or fully customized data
exports. To learn more about the program, visit
www.SEMADataCoop.org
or contact Jim Graven at JimG@SEMADataCoop.org
or call 888-958-6698.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit
www.sema.org
or www.enjoythedrive.com.

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