SEMA Announces New Product Award Winners


Contact: Della Domingo


BAR, Calif. (Oct. 30, 2012)
SEMA, the Specialty Equipment Market Association, today announced the winners
of the New Products Showcase Awards held at the 2012 SEMA Show. The event
recognizes the most cutting-edge automotive products either on the market or
about to hit the market. This year, more than 2,000 new products were submitted
for consideration. 

that ranked high on the judges' selection for the New Product Showcase Awards
included superiority of innovation, technical achievement, quality and
workmanship, consumer appeal and marketability. 

The 2012 New Product Award Winners are: 

Collision Repair & Refinish Product

Winner:         Matrix Wand 3-D Blueprinting System, Matrix
Wand 3-D Blueprinting and Discovery System
Runner Up:
    Goliath Carts, D1-A "Mobile Detailer" Detail

Runner Up:    PRO-TECH-IT, PRO-TECH-IT Reusable Covers

Engineered New Product

Winner:         Mastershift, Magnum Paddle and
Sequential Type Shifter
unner Up:    Detroit Speed, 1964.5-1970 Mustang
Runner Up:    MSD Performance, MSD Atomic LSTM, EFI for LS

Exterior Accessory Product

Winner:         Husky Liners, Husky® 5th Wheel Tailgate
w/ Backup Camera Mount
Runner Up:
    Rampage Products LLC, Self Contained
Electric mirror and power supply

Runner Up:    Hornblasters Inc., HornBlasters Jackass

Interior Accessory Product

Winner:         Edge Products/Superchips, TrailDash

Runner Up:
    Xtreme Outfitters, Cargo Assault Mount
Runner Up:    U-Ace Inc./Formosa Saint Jose Corp., 3D

Merchandising Display

Winner:         Extang/Truxedo/UnderCover, UnderCover
Runner Up:    AMP Research, PowerStep POP
Runner Up:    Extang/Truxedo/UnderCover, UnderCover

Mobile Electronics Product

Winner:         INTRAPHEX, Smartphone Integration
Device (S.I.D.)
Runner Up:    Auto-i (Canada) Corp., Special OE Fit Camera
for Commercial Van
Runner Up:    Brandmotion, Loftlite LED Interior Lighting

Off-Road/4-Wheel Drive Product

Winner:         BedRug Inc., BedRug and BedTred for Jeep®

Runner Up:
    Fuel-Tool, Fuel-Tool PT500 Fuel Transfer

Runner Up:    Hi-Lift Jack Co., Hi-Lift Off-Road Base

Packaging Display

Winner:         Edge Products/Superchips, TrailDash
Runner Up:    MSD Performance, MSD Atomic EFITM, Master Kit

Runner Up:    Solution Finish Trim Restorer, Solution
Finish, Rich Evans DIY Kit

Performance-Racing Product

Winner:         ATI Performance Products, ATI Cast Aluminum T-400 SuperCase

Runner Up:
    Lingenfelter Performance Engineering, CTAP-001
Clutch and Throttle Activation Position Switch
Runner Up:    Zeitronix Inc., Ethanol Content Analyzer
with Flow Through Sensor

Performance-Street Product

Winner:         COMP Performance Group, COMP Cams
4-Pattern Camshafts

Runner Up:    ProCharger, ProCharger i-1® supercharger
Runner Up:    COMP Performance Group, Inglese Sidedraft
EFI System

Powersports Product

Winner:         K&N Engineering Inc., K&N
Street Metal Intake System
Runner Up:    Warn Industries Inc., WARN Vantage 3000-S
Powersports Winch
Runner Up:    AMSOIL Inc., AMSOIL DOMINATOR Octane Boost

Street Rod/Custom Car Product

Winner:         MSD Performance, MSD Atomic LSTM, EFI
for LS Engines
Runner Up:    Powertrain Control Solutions (PCS), 6 SPEED
Runner Up:    Circle Racing Wheels Inc., ORIGINAL

Tire and Related Product

Winner:         Pirelli Tire North America, Pirelli Cinturato P7 All-Season

Runner Up:
    Mickey Thompson Performance Tires &
Wheels, ET Street Radial Pro

Runner Up:    Mickey Thompson Performance Tires &
Wheels, Street Comp

Tools & Equipment Product

Winner:         Miller Electric Manufacturing Co., MultimaticTM
200 TIG/MIG/Stick Welder
Runner Up:    Del City, Brake Line Wrench Kits

Runner Up:    Wray Products, The Stand Hand Plus

Van/Pickup/Sport-Utility Product

Winner:         CURT Manufacturing LLC, Easy Mount
Electrical Brackets
Runner Up:
    AnzoUSA, 2007 and up Chevrolet Silverado/GMC
Sierra 5 Function LED Tailgate Spoiler
Runner Up:    Elephant Stand, Elephant Stand Swivel Hitch

Wheel and Related Product

Winner:         Hotchkis Sport Suspension, Hotchkis
Performance Wheels Model - H Sport
Runner Up:
    Concept One/Klutch Wheels, Concept One
Executive CSL5.5
Runner Up:    Enkei Wheels, COMPE 

About SEMA
and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at or,

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