Hottest Car, Sport Compact, Truck and 4x4-Suv Announced at the 2012 SEMA Show

Contact:  Della Domingo
909/978-6723
dellad@sema.org

FOR IMMEDIATE RELEASE 

HOTTEST CAR, SPORT COMPACT, TRUCK
AND 4x4-SUV ANNOUNCED AT THE 2012 SEMA SHOW
-- Ford Mustang, Scion FR-S, Ford
F-Series and Jeep Wrangler Named 2012 SEMA Award Winners --
 

LAS VEGAS, Nev. (Oct. 30, 2012) - This year's SEMA Award for the
top trending vehicle models in four categories were announced today at the SEMA
Show in Las Vegas. The Ford Mustang was named Hottest Car, the Scion FR-S took
the Hottest Sport Compact honors, the Ford F-Series won Hottest Truck and the
Jeep Wrangler received the Hottest 4x4-SUV award.

"The SEMA
Show has always been about innovative products and trends," said Chris
Kersting, SEMA president and CEO. "The SEMA Award amplifies the industry's special
ability to identify and set trends that consumers follow." 

The SEMA
Award recognizes vehicle models that specialty-equipment manufacturers believe
are the best platforms for accessorization and that showcase the year's coolest
products. It also underscores the cooperative relationship between the
automakers and SEMA-member companies. 

"The SEMA Award helps guide consumers toward the hottest-trending
and most accessory friendly vehicles on the market," added Kersting. "Our SEMA
Show exhibitors are industry visionaries who determine the winners of the SEMA
Award based on the vehicles they showcase in their booths. Each booth vehicle represents
a ‘vote' and the most prominent models in each category are the winners."

The 2012 SEMA Show features more than 2,000 exhibiting companies that manufacture
thousands of products designed to improve performance, safety and convenience,
as well as those that enhance appearance and comfort. While products are
available for every make and model, exhibitors are investing more in the Ford
Mustang, Scion FR-S, Ford F-Series, and Jeep Wrangler than any other vehicles.
Consumers, therefore, can expect to find great specialty products for
accessorizing these vehicles.

To learn
more about the SEMA Award winners and the products that are available for them,
visit www.sema.org/semaaward.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at www.SEMAShow.com or
www.sema.org,
909/396-0289.

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