Education Among Key Features of SEMA Show


Contact: Della



-- Program includes topic-specific conferences,
product trainings, and 50-plus free sessions --

Diamond Bar, CA
(Oct. 10, 2012)
As the industry evolves and businesses seek to work smarter, the 2012 SEMA Show
education days feature several comprehensive conferences focused on specific
topics, dozens of product trainings and more than 50 free sessions.

"Cutting-edge education has
always been a primary staple of the SEMA Show," said Peter MacGillivray, SEMA
VP of events and communications. "As the industry's largest gathering, we bring
leading experts to the SEMA Show to help the industry learn new skills and

The educational program
begins the day before the SEMA Show officially opens, making it easy for
attendees to come in and take part in the program without interfering with time
to meet with business partners. The seminars continue throughout the week, with
courses taking place in the morning before the Show floor opens as well as
during the day.

"We vary the offerings to
make it as easy and convenient for Showgoers to participate in the seminars,"
said MacGillivray.

Most of the seminars are
available to Showgoers at no cost and focus on general industry business
issues, including management, sales, customer service, online marketing,
technology, app development, and more. Courses available in niche-specific
tracks, such as tires, wheels & tires, mobile electronics, and powersports,
make it simple for professionals in the respective markets to identify the
sessions that are most relevant to their needs.

New for 2012 is the
Off-Road Success Center, presented by OMIX-Rugged Ridge, where attendees will
be able to learn all about the dynamic Jeep and off-road lifestyle market. The
progam features a cast of speakers and case studies as part of twice-daily
business seminar series. The schedule of seminars, all available free of
charge, is posted online at

Additionally, many
exhibiting manufacturers host product training seminars where participants can
see and hear firsthand about the technical applications of the products. While
the product trainings take place throughout the week, more than 12 members of
the Professional Restylers Organization (PRO) have joined together to present
the Technical Skills & Training Conference (TSTC) on Thursday, November 1.
During the TSTC, attendees will take part in hands-on training sessions and
demonstrations that cover critical growth markets such as custom interiors,
heated seats, mobile electronics, paint protection, window film, sunroofs and
more. The product trainings taking place throughout the week and the TSTC are
both available to Showgoers at no cost as well.

Topic-specific conferences
are also available at a low cost. These programs target online marketing
professionals, auto dealers and those in the collision repair market.

"When businesses work
smarter, the entire industry benefits," said MacGillivray. "While the majority
of our educational program is available to showgoers at no cost, there are a
few exceptions. The fee-based programs are typically very comprehensive and are
much more involved - and the cost still remains minimal."

The SEMA Show is a
trade-only event for the automotive specialty equipment industry. The event
takes place Tuesday-Friday, October 30-November 2, 2012, in Las Vegas, Nevada.
Details about the SEMA Show education program is available at

About SEMA and the

The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at

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