SEMA Data Co-Op Reaches Membership Milestone

(October 1, 2012)

Contact: Della Domingo


-- Program Demonstration Set for SEMA Show, Booth 20579 --

(October 1, 2012)
- After just five months, the SEMA Data Co-op (SDC) has reached a
milestone with its 100th supplier member joining the group. The program which
launched its beta phase in April now includes 100 manufacturer members, 40 data
receivers and exports from more than 25 brands. The list of all 100 supplier
members is available at

"Signups are running well ahead of projected goals, and coding of the
fully functional production system is running on schedule for a demonstration
debut at the SEMA Show," said Jim Graven, Director of Membership of the
SDC. For the first time ever, industry professionals will be able to view free
demonstrations of the SDC system in Booth 20579 at the 2012 SEMA Show. Visitors
will also be able to meet with technical experts and learn how product data
management can increase business. Suppliers and receivers may also schedule
individual one-on-one consultations by signing up online:

After the SEMA Show, the SDC will transition out of the beta phase and focus on
the full system launch scheduled for January 2013.

Jon Wyly, CEO of the SEMA Data Co-op, commented, "Industry support has
been outstanding. We look forward to expanding our capabilities when we go live
in January. Our goal of educating and training suppliers to manage their own
product data is being very well received."

The SEMA Data Co-op is an industry-owned and operated project designed to bring
full product data management capabilities to participating suppliers at the
lowest possible cost. Features include a secure, industry standards based centralized
data repository, extensive on-boarding tools, expert live training and
technical assistance, and unlimited standard or fully customized data exports.
To learn more about the program, visit
or contact Jim Graven at
or call 888-958-6698.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit


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