Thirty SEMA Member Companies Supply Products
for the SEMA Mustang Build Powered by Women
Vehicle to be unveiled at 2012 SEMA Show then
auction off to raise funds for SEMA Scholarship Fund
Diamond Bar, Calif.
(Aug. 14, 2012)
- The all-female vehicle customization project known as the SEMA Mustang Build
Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor
Company, is on target for the unveiling of winning design "High Gear" at this
year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which
was built at Source Interlink Media's headquarters in El Segundo, CA, will be
auctioned on eBay immediately following the reveal with proceeds slated for the
SEMA Memorial Scholarship Foundation, an organization dedicated to fostering
the next generation of automotive aftermarket leaders and innovators.
manufacturers, retailers and suppliers provided over 50 high-performance components for this historic all-female SEMA Mustang Build. Custom
installations and vehicle modifications include an E-Force Supercharger System
from Edelbrock, front and rear brakes from Wilwood, lowering springs from
H&R, suspension system from Whiteline USA, exhaust system from MagnaFlow,
stereo system from Kicker, P Zero tires from Pirelli and Forgeline GA1R wheels
with a custom finish. In addition to the customization of a Ford Mustang GT by
an all-female build team, many of the products donated to the build came from
companies that are owned by a women.
"It was amazing to
experience the huge amount of support offered by the SEMA member companies,"
stated Susan Carpenter, SEMA Businesswomen's Network (SBN) Product Coordinator.
"The response was overwhelmingly positive in support of the scholarship fund
and to raise awareness of women in the automotive aftermarket. Many of the
companies not only provided product at no charge, but also sent female
representatives to install their product on-site."
"From the beginning, we
felt that the build would have a lot of great energy," commented Lindy Jewell
of H&R Special Springs. "I knew our suspension would be a perfect addition
to this amazing project. We encourage and support these unique ideas to broaden
the aftermarket awareness."
The SEMA Mustang Build
Powered by Women, scheduled for completion late August, involves five primary
teams and team leaders including the Powertrain Team (JoAnn Bortles), Paint and
Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and
Sound System Team (Kristin Cline), and the Quality Inspection Team (Jennifer
"Being a part of this
project has been thrilling," stated Coelette Chenier, Marketing Coordinator,
MagnaFlow. "With the help of my team member, Laurie Paolone, I learned how to
successfully install an exhaust system as well as several other products. Now,
I feel like I can do anything, and someday I'm going to customize a vehicle of
For a complete list
of the supporting SEMA member companies as well as a list of SBN team members
and their bios, visit www.sema.org/SEMAMustangBuild.
Follow the build progress at
About the Specialty
Equipment Market Association (SEMA)
The Specialty Equipment Market Association (SEMA), founded in 1963, represents
the $29.99 billion automotive specialty equipment industry and is considered to
be the authoritative source for research, data, trends and market growth
information for the specialty automotive parts industry. SEMA member companies
number more than 6,000, and include 13 market-specific councils and committees.
The industry focuses on appearance, performance, comfort, convenience and
technology products for passenger and recreational vehicles. For more
information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, Calif.
91765, call 909-396-0289, or visit www.sema.org
About Ford Motor
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures and distributes automobiles across six continents. With
nearly 166,000 employees and nearly 70 plants worldwide, the company's
automotive brands include Ford and Lincoln. The company also provides financial
services through Ford Motor Credit Company. For more information visit
Interlink Media (SIM)
Source Interlink Media, LLC is the premier source of special interest media in
the US. With more than 75 publications, 100 websites, 800 branded products, and
more than 50 events, as well as TV and radio programs, SIM is the largest
provider of content to enthusiast communities interested in automotive, action
sports, home theatre and more. The division's strategy is focused on reaching
targeted audiences through a multiplatform media approach. For more
information, visit http://www.sourceinterlink.com.
About the SEMA
The SEMA Memorial
Scholarship Fund is dedicated to fostering the next generation of automotive
aftermarket leaders and innovators through scholarship awards. Assistance is
available for students seeking career paths in the automotive industry in
accounting, administration, advertising, graphic design, engineering,
information technology, manufacturing, photo journalism, racing, sales and
marketing, technical training and transportation. For more information, visit