SEMA Show to Include Auto Dealer Conference


Contact: Della


SEMA Show to Include Auto Dealer Conference

-- Exclusive program seeks to demonstrate how
accessory integration can benefit dealers --

Diamond Bar, CA
(Aug. 13, 2012)

- For the fifth consecutive year, the SEMA Show will include an exclusive
program designed specifically for franchise and independent automotive dealers.
Taking place during the SEMA Show on Tuesday, October 30-Friday, November 2,
2012, the program focuses on critical areas of accessory integration and how
they impact operations in all key dealership departments.

"We want to help dealers be
successful at selling accessories, and we want more dealers to get involved,"
said Peter MacGillivray, SEMA VP of events and communications. "Although the
automotive accessories industry represents a $30 billion market, many dealers
are hesitant to jump on board."

Titled Auto Dealer
Accessory Conference and Show Tour, the program includes intimate round table
discussions on Wednesday, October 31. Topics include accounting, fixed
operations, finance and insurance, new and used sales, and accessory sales.
Dealers that have successfully incorporated an accessory program into their
businesses will share their personal experiences, while experts will outline
how there are many easy-to-install products that can have a big impact on the
bottom line.

At the conclusion of the
discussions, participants will be invited to attend, and given preferred
seating at, the Vehicle Connectivity Keynote Lunch. After lunch, they will be
taken on an insider's tour of the SEMA Show highlighting key products and
services that will help dealers increase sales and add profit to their bottom
line. Registered individuals will also be able to visit with nearly 2,000
exhibiting companies and see the new products and trends as they walk the
1-million square foot Las Vegas Convention Center throughout the Show on
Tuesday, October 30-Friday, November 2.

"Dealers will be able to
see thousands of customized vehicles up close and in person," said
MacGillivray. "They will also be able to see the newest products and trends
about to hit the market. They'll have a better understanding as to what their
customers are looking for."

To participate in the
dealer conference, individuals must register for both the SEMA Show, and for
the Auto Dealer Accessory Conference and Show Tour. The dual registration
provides access to the SEMA Show floor throughout the four-day event, as well
as to the exclusive dealer activities on Wednesday, October 31. To learn more
about the program and the SEMA Show, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at


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