Co-Op Members Lead the Way to Industry Standards

(Aug. 8, 2012)

Contact: Della Domingo

-- Over 100 suppliers and receivers signed up for SEMA Data Co-op Beta Phase; Limited Space Still Available --

DIAMOND BAR, CA (Aug. 8, 2012) - A limited number of spots are still available for companies to become Founding Members of the SEMA Data Co-Op. Through the program's beta phase which launched earlier this year, suppliers and receivers have the opportunity to become Founding Members of a program that will change the way product data is used and managed.

"We're well engaged now in one of the industry's biggest challenges - that of managing product data," said Jon Wyly, CEO of the Data Co-op. "Current participants benefit not only by ensuring that their data is compliant, but they are also paving the way for everyone else in the industry."

The SEMA Data Co-op is an industry-owned and operated data management solution, with SEMA funding the entire construction. The goal is to create the most comprehensive and affordable industry data repository possible, supported by an expert help desk and web-enabled tools. The beta phase for the program began in April, with all supplier spots filling up within the first three weeks. Organizers expanded the program to allow more companies a chance to have their data tested, and the participant count grew to over 100.

"Companies participating in the beta phase have been very impressed by what they're learning and the progress they're seeing," said Wyly. "The SEMA Data Co-op is as much about education and training as it actually is about managing data. We have a full-time help desk dedicated to teaching the process from whatever level the customer needs. It's exciting to see companies take ownership of this critical business element."

Through the SEMA Data Co-op, suppliers maintain direct ownership of their product data. All data is configured and stored in the accepted industry ACES and PIES standards, while data receivers have access to a supply of rich, complete, accurate product data to power their internal business systems, counter top electronic catalogs, and web sites.

All SEMA industry suppliers and receivers are welcome to participate. To learn more about the program, visit or contact Jon Wyly at or call 888-958-6698.

SEMA Data Co-op Founding Supplier Members

  • 3D Carbon
  • Accel
  • Addco
  • AEM Electronics
  • AFE Filters
  • Airaid
  • Alloy USA
  • Auto Meter
  • B&M
  • Bed Rug
  • Bedslide
  • Bestop
  • Big Country Truck Accessories
  • CalTrend
  • Champion Brands
  • Comp Cams
  • Covercraft
  • Du-Ha
  • Edelbrock
  • Enerpulse
  • Extang
  • Fidanza
  • Flex-a-Lite
  • Flowmaster
  • Go Rhino
  • H&S Performance
  • Hays
  • Heatshield Products
  • Hedman Hedders
  • Hellwig
  • Hotchkis Performance
  • Hurst
  • Hypertech
  • Injen
  • K&N
  • Lakewood
  • Lloyd Mats
  • MagnaFlow Exhaust Products
  • Mallory
  • McLeod
  • Mr Gasket
  • MSD
  • Omix-Ada
  • Outland
  • Painless Wiring
  • Parts Unlimited
  • Pertronix
  • PML Inc.
  • Precision Gear
  • ProConnect
  • Proforged Chassis Parts
  • Proform
  • Pure Power
  • QMI
  • Rampage
  • Roll N Lock
  • Rubicon Express
  • Rugged Ridge
  • SCT Performance
  • Skyjacker
  • SP Performance
  • Street Scene
  • Superlift
  • T-Rex
  • Trans-Dapt Performance
  • Truxedo
  • Undercover
  • Western Chassis

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or