Co-Op Members Lead the Way to Industry Standards

FOR IMMEDIATE RELEASE
(Aug. 8, 2012)

Contact: Della Domingo
909/978-6723
dellad@sema.org

CO-OP MEMBERS LEAD THE WAY TO INDUSTRY
STANDARDS

-- Over 100 suppliers and receivers signed up for SEMA Data Co-op Beta
Phase; Limited Space Still Available --

DIAMOND BAR, CA
(Aug. 8, 2012)

- A limited number of spots are still available for companies to become
Founding Members of the SEMA Data Co-Op. Through the program's beta phase which
launched earlier this year, suppliers and receivers have the opportunity to
become Founding Members of a program that will change the way product data is
used and managed.

"We're well engaged now in
one of the industry's biggest challenges - that of managing product data," said
Jon Wyly, CEO of the Data Co-op. "Current participants benefit not only by
ensuring that their data is compliant, but they are also paving the way for
everyone else in the industry."

The SEMA Data Co-op is an
industry-owned and operated data management solution, with SEMA funding the
entire construction. The goal is to create the most comprehensive and
affordable industry data repository possible, supported by an expert help desk
and web-enabled tools. The beta phase for the program began in April, with all
supplier spots filling up within the first three weeks. Organizers expanded the
program to allow more companies a chance to have their data tested, and the
participant count grew to over 100.

"Companies participating in
the beta phase have been very impressed by what they're learning and the
progress they're seeing," said Wyly. "The SEMA Data Co-op is as much about
education and training as it actually is about managing data. We have a
full-time help desk dedicated to teaching the process from whatever level the
customer needs. It's exciting to see companies take ownership of this critical
business element."

Through the SEMA Data
Co-op, suppliers maintain direct ownership of their product data. All data is
configured and stored in the accepted industry ACES and PIES standards, while
data receivers have access to a supply of rich, complete, accurate product data
to power their internal business systems, counter top electronic catalogs, and
web sites.

All SEMA industry suppliers
and receivers are welcome to participate. To learn more about the program,
visit www.SemaDataCoop.org or
contact Jon Wyly at jonw@SemaDataCoop.org
or call 888-958-6698.


SEMA Data Co-op Founding Supplier Members

  • 3D
    Carbon
  • Accel
  • Addco
  • AEM
    Electronics
  • AFE
    Filters
  • Airaid
  • Alloy
    USA
  • Auto
    Meter
  • B&M
  • Bed
    Rug
  • Bedslide
  • Bestop
  • Big
    Country Truck Accessories
  • CalTrend
  • Champion
    Brands
  • Comp
    Cams
  • Covercraft
  • Du-Ha
  • Edelbrock
  • Enerpulse
  • Extang
  • Fidanza
  • Flex-a-Lite
  • Flowmaster
  • Go
    Rhino
  • H&S
    Performance
  • Hays
  • Heatshield
    Products
  • Hedman
    Hedders
  • Hellwig
  • Hotchkis
    Performance
  • Hurst
  • Hypertech
  • Injen
  • K&N
  • Lakewood
  • Lloyd
    Mats
  • MagnaFlow
    Exhaust Products
  • Mallory
  • McLeod
  • Mr
    Gasket
  • MSD
  • Omix-Ada
  • Outland
  • Painless
    Wiring
  • Parts
    Unlimited
  • Pertronix
  • PML
    Inc.
  • Precision
    Gear
  • ProConnect
  • Proforged
    Chassis Parts
  • Proform
  • Pure
    Power
  • QMI
  • Rampage
  • Roll
    N Lock
  • Rubicon
    Express
  • Rugged
    Ridge
  • SCT
    Performance
  • Skyjacker
  • SP
    Performance
  • Street
    Scene
  • Superlift
  • T-Rex
  • Trans-Dapt
    Performance
  • Truxedo
  • Undercover
  • Western
    Chassis

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $29.99 billion specialty automotive industry of 6,537
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit
www.sema.org or
www.enjoythedrive.com.

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