First-Time and Featured Exhibitors Section Returns to SEMA Show


Contact: Della Domingo


-- Area adjacent to New Products Showcase debuted in 2011, featured hundreds of first-time exhibitors --

Diamond Bar, CA (July 25, 2012) - Located alongside the New Products Showcase in the upper level of South Hall, the First-Time and Featured Exhibitors Section that debuted at last year's SEMA Show will return in 2012. With nearly 2,000 manufacturers exhibiting throughout the SEMA Show, the First-Time and Featured Exhibitors section serves as an easy and convenient location for buyers to hone in on hundreds of new and emerging manufacturers who are exhibiting at the Show for the first time.

"Last year's First-Time and Featured Exhibitors Section proved to be successful at connecting attendees with new exhibitors," said Peter MacGillivray, SEMA VP of Events and Communications. "Buyers will again be able to meet with new exhibitors quickly and easily, while conveniently stopping by the New Products Showcase at the same time."

The New Products Showcase is among one of the most visited attractions at the SEMA Show. With hundreds of products featured in display cases, the area helps attendees to get an overview of what's new and debuting at the Show.

"Buyers and media often make the New Products Showcase their first stop, visiting the area even before the Show opens on Tuesday morning," said MacGillivray. "Visitors will note the products that interest them in the Showcase and create a list of exhibitors that they want to visit. This often becomes their plan for the week."

The First-Time and Featured Exhibitors Section includes hundreds of exhibitors representing a variety of market categories. To view a complete list of exhibitors and their booth locations, visit

The SEMA Show is a trade-only event not open to the general public. This year's event takes place Tuesday-Friday, October 30-November 2, 2012, at the Las Vegas Convention Center.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.