First-Time and Featured Exhibitors Section Returns to SEMA Show


Contact: Della




-- Area adjacent to New
Products Showcase debuted in 2011, featured hundreds of first-time exhibitors

Diamond Bar, CA
(July 25, 2012)
Located alongside the New Products Showcase in the upper level of South Hall,
the First-Time and Featured Exhibitors Section that debuted at last year's SEMA
Show will return in 2012. With nearly 2,000 manufacturers exhibiting throughout
the SEMA Show, the First-Time and Featured Exhibitors section serves as an easy
and convenient location for buyers to hone in on hundreds of new and emerging
manufacturers who are exhibiting at the Show for the first time.

"Last year's First-Time and
Featured Exhibitors Section proved to be successful at connecting attendees
with new exhibitors," said Peter MacGillivray, SEMA VP of Events and
Communications. "Buyers will again be able to meet with new exhibitors quickly
and easily, while conveniently stopping by the New Products Showcase at the
same time."

The New Products Showcase
is among one of the most visited attractions at the SEMA Show. With hundreds of
products featured in display cases, the area helps attendees to get an overview
of what's new and debuting at the Show.

"Buyers and media often
make the New Products Showcase their first stop, visiting the area even before
the Show opens on Tuesday morning," said MacGillivray. "Visitors will note the
products that interest them in the Showcase and create a list of exhibitors
that they want to visit. This often becomes their plan for the week."

The First-Time and Featured
Exhibitors Section includes hundreds of exhibitors representing a variety of
market categories. To view a complete list of exhibitors and their booth
locations, visit

The SEMA Show is a
trade-only event not open to the general public. This year's event takes place
Tuesday-Friday, October 30-November 2, 2012, at the Las Vegas Convention

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at

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