First Data—Saving Members Money

SEMA Member News—July/August 2012


First Data—Saving Members Money

  Member News, Aftermarket Business, Automotive Industry News, Car Stereo Retailers, Off Road Retailers, Powersports Dealers, Tire Dealers
SEMA offers a wide variety of member benefits for all types of automotive specialty-equipment businesses. Whether you’re a manufacturer, a retailer, a jobber, a distributor, a rep or an installer, SEMA is here to help.
It’s been just over a year since SEMA announced its partnership with Express Merchant Processing Solutions (EMPS), powered by First Data, to provide a credit-card processing discount solution to SEMA-member companies.

SEMA members have been switching over to First Data in order to take advantage of the company’s superior customer service and substantial discounts. First Data credit-card processing includes the following features:

  • Long-term “Partnership” processing. Low industry rates with professional, experienced consultation and dedicated support.
  • Service to all automotive specialty-equipment segments, including retail, mail order, wholesale distributors, mobile and eCommerce/
    online payments.
  • Complete electronic payment solutions, including credit/debit (ATM) cards, electronic checks, gift cards and more.
  • Complete, easy, 24/7 online reporting with Business Track. All accounts are registered with this free reporting tool.
  • State-of-the-art, PCI-compliant, point-of-sale terminal solutions, online gateway solutions and mobile solutions.

The First Data service and discounted rates are available to all SEMA members.

First Data is also offering all SEMA members its “Meet or Beat” guarantee. If First Data cannot meet or beat your current pricing on credit-card processing, it will give you a $500 Visa gift card. To take advantage of the “Meet or Beat” challenge or for more information, please contact Ken Keifer at First Data at 424-903-6877 or via e-mail at SEMA members may also go here for additional information.

SEMA Pay-Per-Buyer Program

Every manufacturer with a “company store” on its website wants the same thing: qualified, targeted web traffic from ready-to-buy customers. SEMA knows this and wants to help.

Powered by Digital Performance Inc., the Pay-Per-Buyer Program is an online auto parts consumer comparison shopping network of more than 60 different websites and forums that draw more than four million visitors monthly. Members who participate pay only for buyers who click on the “Shop Now” button and land on the members’ eCommerce store product landing pages. Buyers with no interest don’t click, and you don’t pay.

SEMA members receive a free Deposit Boost on new accounts opened with the Pay-Per-Buyer Program.

The following items are just a few of the many reasons why this offer makes sense:

  • Your products can appear in front of more than four million visitors monthly on more than 60 different websites such as,,,, and many other great names!
  • You only pay for buyers who click on a “Shop Now” button and land on your website. Tire-kickers with no interest don’t bother to click, so you don’t pay. No wasted clicks!
  • Consumers search for products by year, make, model, manufacturer, category or part number. Fewer returns from more educated customers!

Sign up now at, or call 949-379-6311 for more information.

Membership Has Its Privileges

SEMA offers its 6,400+ member companies a variety of business tools and resources to help their businesses succeed and prosper. Whether you are a manufacturer, a retailer, a jobber, a distributor, a rep or an installer, SEMA is here to help you make smarter business decisions, be more strategic and targeted with your promotions, save money through group purchases and network with key businesses and leaders in the industry.

For more information about SEMA-member benefits, visit To join SEMA, go to