Summit Prepares SEMA Show Exhibitors for Greatest ROI


Contact: Della



(Feb. 15, 2012)

- Manufacturers may now sign up at
to attend the third annual SEMA Show Exhibitor Education Summit, taking place
April 2-4, 2012, in Las Vegas, Nevada. Presented by Show staff who know
first-hand how to best navigate the SEMA Show, the Exhibitor Education Summit
is an intensive program designed to connect exhibitors with key individuals and
provide participants with up-to-the-minute insights into the Show.

"We have a wide range of
resources available for exhibitors to improve their performance at the Show,"
said Peter MacGillivray, SEMA VP of events and communications. "The Exhibitor
Educational Summit is the best time for exhibitors to learn about the many
resources that are available. By hosting exhibitors in Las Vegas, there are no
distractions or interruptions. Exhibitors gain a clear understanding of how the
programs work and get the answers they need."

During the summit,
exhibitors participate in sessions ranging from how to save on material
handling, using social media to expand market reach, creating a plan and budget
to add value, exploring sponsorship opportunities and more. Participants also
are able to sit down in one-on-one sessions where Show experts evaluate and
analyze the exhibitor's unique needs to help reduce expenses, and they are able
to tour the convention center.

Since the first SEMA Show
Exhibitor Education Summit was held in 2010, exhibitor participation in many
programs and services has increased. "For years, we've offered value-added programs
to help exhibitors connect with key buyers and increase awareness of their new
products," said MacGillivray. "The challenge has always been explaining the
benefits of these programs to our exhibitors. Once the exhibitors realize
what's involved with programs such as the New Products Showcase or technical
seminars, they can't wait to participate!"

To make it easy and
affordable for manufacturers to attend in the summit, SEMA and its hotel
partners are offering a limited number of hotel rooms for the summit at no cost
to participants. All meals at the Summit will be provided as well. Participants
will be responsible for travel to and from Las Vegas and incidental hotel
charges (phone, room service, etc.). Certain conditions do apply and are
explained at,
or can be obtained from Casie Stock at
or 702/450-7662, ext. 109.

About SEMA and the

The SEMA Show is a
trade show produced by the Specialty Equipment Market Association (SEMA), a
nonprofit trade association founded in 1963. Since the first SEMA Show debuted
in 1967, the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show include those that enhance the styling,
functionality, comfort, convenience and safety of cars and trucks. Additional
details are available at


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