Summit Prepares SEMA Show Exhibitors for Greatest ROI


Contact: Della Domingo


DIAMOND BAR, Calif. (Feb. 15, 2012) - Manufacturers may now sign up at to attend the third annual SEMA Show Exhibitor Education Summit, taking place April 2-4, 2012, in Las Vegas, Nevada. Presented by Show staff who know first-hand how to best navigate the SEMA Show, the Exhibitor Education Summit is an intensive program designed to connect exhibitors with key individuals and provide participants with up-to-the-minute insights into the Show.

"We have a wide range of resources available for exhibitors to improve their performance at the Show," said Peter MacGillivray, SEMA VP of events and communications. "The Exhibitor Educational Summit is the best time for exhibitors to learn about the many resources that are available. By hosting exhibitors in Las Vegas, there are no distractions or interruptions. Exhibitors gain a clear understanding of how the programs work and get the answers they need."

During the summit, exhibitors participate in sessions ranging from how to save on material handling, using social media to expand market reach, creating a plan and budget to add value, exploring sponsorship opportunities and more. Participants also are able to sit down in one-on-one sessions where Show experts evaluate and analyze the exhibitor's unique needs to help reduce expenses, and they are able to tour the convention center.

Since the first SEMA Show Exhibitor Education Summit was held in 2010, exhibitor participation in many programs and services has increased. "For years, we've offered value-added programs to help exhibitors connect with key buyers and increase awareness of their new products," said MacGillivray. "The challenge has always been explaining the benefits of these programs to our exhibitors. Once the exhibitors realize what's involved with programs such as the New Products Showcase or technical seminars, they can't wait to participate!"

To make it easy and affordable for manufacturers to attend in the summit, SEMA and its hotel partners are offering a limited number of hotel rooms for the summit at no cost to participants. All meals at the Summit will be provided as well. Participants will be responsible for travel to and from Las Vegas and incidental hotel charges (phone, room service, etc.). Certain conditions do apply and are explained at, or can be obtained from Casie Stock at or 702/450-7662, ext. 109.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.