Dealer Day Shows Car Dealers How to Grow Profits


Media Contact: Della Domingo

Dealer Day Shows Car Dealers How to Grow

Exclusively Developed To Introduce Car Dealers with New Ways to

Tap into the $28+ billion Automotive Accessories Aftermarket

Diamond Bar, CA
(Oct. 5, 2011)

- The 2011 SEMA Show will feature a one-day program specifically designed to
teach car dealers best practices for integrating accessories at dealerships for
increased revenue. Called Dealer Day, the program recognizes that accessories
influence more than one million vehicle sales - a finding confirmed by a recent
AutoPacific study.

The program was developed by the Professional Restylers Organization (PRO), a
SEMA leadership council, and the National Independent Automobile Dealers
Association (NIADA) about five years ago. This year's program, being held
Wednesday, November 2, will provide participants with proven strategies - some
of the latest trends, tools and resources to sell more vehicles and increase
the bottom line while integrating the dealership's fixed operations with
vehicle sales.

Phil Tucker, employee of Cerritos Infiniti, shared, "Dealer Day takes the best
benefits SEMA has to offer dealership managers, and concentrates it into one
conference that makes good use of time away from the store."

Dealer Day will run 8:00 a.m. - 1:00 p.m. Sessions include:

  • How to Partner with the
    Right Accessories Installer - Moderator, Bill North of Classic Design Concepts;
    and panelists: Joey Johnston of Tops and Trends and Ron Leslie of Katzkin
  • Understanding Buying Decisions - Focus Group Session, Diverse group of auto
    enthusiasts discuss factors that go into their vehicle purchase decision, and
    what keeps them loyal to a brand
  • Seven Simple Steps to Running a Successful Accessory Business - Moderator,
    SEMA Council Director, Zane Clark; panelists to include Davis Boutwell, CODA
    Automotive, Chris Ferren, Bewley Allen Cadillac, and Jon Titman, Automotive
  • Vehicle Walk and Talk Session, Presented by Diana Braschler, Dealer Source,
    Ltd., and Josh Elliott, Auto Trim of Denver, Inc.

The program concludes with a networking mixer that will bring together dealer
managers and restyling experts.

Eldon Bracken, PRO Chairman, says, "There are many dealerships that are using
accessories now to build a new revenue stream. Some do it very well and others
have not fully realized the full potential of this market. We hope this event
will give every attendee new ideas to build profit in 2012, and hopefully build
relationships that are mutually beneficial."

Participation is open to all SEMA Show attendees, but requires registration
specifically for the Dealer Day Program. The cost to participate is $99 through
October 17 and $149 per person after the 17th for SEMA and non-SEMA members

For more information, visit,
or contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765-0910, or by
calling 909/396-0289. The latest SEMA news and updates on Dealer Day and other
SEMA show information can be accessed on Facebook, Twitter, and You Tube.

About SEMA and the SEMA Show

The SEMA Show is a trade
show produced by the Specialty Equipment Market Association (SEMA), a nonprofit
trade association founded in 1963. Since the first SEMA Show debuted in 1967,
the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show include those that enhance the styling,
functionality, comfort, convenience and safety of cars and trucks. Additional
details are available at


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