Dealer Day Shows Car Dealers How to Grow Profits

Media Contact: Della Domingo

Dealer Day Shows Car Dealers How to Grow Profits
Program Exclusively Developed To Introduce Car Dealers with New Ways to
Tap into the $28+ billion Automotive Accessories Aftermarket

Diamond Bar, CA (Oct. 5, 2011) - The 2011 SEMA Show will feature a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue. Called Dealer Day, the program recognizes that accessories influence more than one million vehicle sales - a finding confirmed by a recent AutoPacific study.

The program was developed by the Professional Restylers Organization (PRO), a SEMA leadership council, and the National Independent Automobile Dealers Association (NIADA) about five years ago. This year's program, being held Wednesday, November 2, will provide participants with proven strategies - some of the latest trends, tools and resources to sell more vehicles and increase the bottom line while integrating the dealership's fixed operations with vehicle sales.

Phil Tucker, employee of Cerritos Infiniti, shared, "Dealer Day takes the best benefits SEMA has to offer dealership managers, and concentrates it into one conference that makes good use of time away from the store."

Dealer Day will run 8:00 a.m. - 1:00 p.m. Sessions include:

  • How to Partner with the Right Accessories Installer - Moderator, Bill North of Classic Design Concepts; and panelists: Joey Johnston of Tops and Trends and Ron Leslie of Katzkin
  • Understanding Buying Decisions - Focus Group Session, Diverse group of auto enthusiasts discuss factors that go into their vehicle purchase decision, and what keeps them loyal to a brand
  • Seven Simple Steps to Running a Successful Accessory Business - Moderator, SEMA Council Director, Zane Clark; panelists to include Davis Boutwell, CODA Automotive, Chris Ferren, Bewley Allen Cadillac, and Jon Titman, Automotive Essentials
  • Vehicle Walk and Talk Session, Presented by Diana Braschler, Dealer Source, Ltd., and Josh Elliott, Auto Trim of Denver, Inc.

The program concludes with a networking mixer that will bring together dealer managers and restyling experts.

Eldon Bracken, PRO Chairman, says, "There are many dealerships that are using accessories now to build a new revenue stream. Some do it very well and others have not fully realized the full potential of this market. We hope this event will give every attendee new ideas to build profit in 2012, and hopefully build relationships that are mutually beneficial."

Participation is open to all SEMA Show attendees, but requires registration specifically for the Dealer Day Program. The cost to participate is $99 through October 17 and $149 per person after the 17th for SEMA and non-SEMA members alike.

For more information, visit, or contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765-0910, or by calling 909/396-0289. The latest SEMA news and updates on Dealer Day and other SEMA show information can be accessed on Facebook, Twitter, and You Tube.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/978-6723.