SEMA Online Marketing Conference Kicks Off the 2011 SEMA Trade Show


Media Contact:
Della Domingo

SEMA Online Marketing Conference Kicks Off the
2011 SEMA Trade Show

Top Internet Experts Share Proven Strategies for Online Marketing Success

Diamond Bar, CA
(Oct. 4, 2011)

- The SEMA Education Institute (SEI)
will once again host the SEMA Online Marketing Conference
at the 2011 SEMA Show in Las Vegas, Nevada, on Monday, October 31. The paid conference, sponsored by
eBay Motors, will kick off the SEMA Show (November 1-4) by gathering top
Internet marketing experts and educators from throughout the U.S. to share
their knowledge and proven strategies for online marketing success.

The full-day conference
(9:30 a.m. - 5:00 p.m.) will be held at the Las Vegas Convention Center and is
open to registered SEMA Show attendees.

The conference will feature
two education tracks - a Fundamentals Track and an Intermediate Track. The
Fundamentals Track is designed for the business owner or marketer that has a
limited working knowledge of online marketing, yet is looking for new
strategies that are easy, or cost effective to implement for online marketing
success. Sessions include: Mobile Site Development-Best Practice by Chris
Marvin (Netbiscuits, Inc.); Success Secrets of Highly Effective Facebook Pages
by Social Media Strategist, Amy Porterfield; Getting Found on Search Engines by
Bill Leake, (Apogee Results); and Analytics 101: What You Need to Know by Matt
Bailey (SiteLogic Marketing).

The Intermediate Track, is
designed for the more sophisticated Internet marketer who wants to take a
deeper dive into topics. This track will expose the very latest Internet tools
and tips to stay on the cutting edge of digital marketing. Sessions include:
Live Landing Page Review by Tim Ash, (SiteTuners); How to Maximize & SEO
Video on Your Site to Increase Conversions and Traffic, presented by Mark
Robertson (ReelSEO); and Your SEM Campaigns to Increase Revenues, by Kent Lewis
(Anvil Media).

Available to participants
in both tracks is the General Session by Tim Ash (SiteTuners), speaking on the
7 Deadly Sins of Landing Page Design. The lunch keynote speaker will be Simon
Salt (IncSlingers) with a presentation on Mobile Marketing & The Enthusiast
Consumer, and a concluding General Session - The No B.S. Guide to Social Media
Marketing by Jason Falls (SocialMediaExplorer).

"This is SEMA's third year
to offer an event devoted entirely to online marketing strategy," says Tom
Myroniak, SEMA VP of Marketing and Member Services. "With technology changing
at such a rapid pace, SEMA feels it is critical to gather subject-matter
experts to share their expertise with the industry."

Completion of the
conference will allow participants to earn .8 CEUs towards their Automotive
Aftermarket Professional (AAP), or Master Automotive Aftermarket Professional
(MAAP) credential from the University of the Aftermarket.

Registration for the SEMA
Online Marketing Conference is now open at
The cost to participate is $119 for SEMA members ($149 for nonmembers), if
completed by Oct. 17.

About SEMA and the SEMA Show
The SEMA Show is a trade
show produced by the Specialty Equipment Market Association (SEMA), a nonprofit
trade association founded in 1963. Since the first SEMA Show debuted in 1967,
the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show include those that enhance the styling,
functionality, comfort, convenience and safety of cars and trucks. Additional
details are available at


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