SEMA Expands Opinion Leader Program at 2011 SEMA Show


(August 16, 2011)

Contact: Della



-- More
Automotive Enthusiasts to Offer Great Insight to Show Participants --

Calif. (August 16, 2011)
— After two successful years, the Opinion
Leader Program will once again expand at the 2011 SEMA Show. Through the
research project, some of the nation’s most active and influential automotive
enthusiasts are called upon to help industry professionals identify future
trends by attending the show and providing firsthand feedback on the products
and vehicles debuting at the SEMA Show.

“The Opinion Leader
Program continues to grow each year and exceeds our expectations,” said Thomas
Myroniak, Vice President of Marketing and Member Services. “Not only do we get
an exceptional group of participants, but we are able to provide exhibitors and
attendees immediate and in-depth feedback based on these influencers’
preferences, attitudes and outlook toward our industry and its products.”

The 2010 program included
459 enthusiasts, who were selected through a comprehensive application process,
to attend the second day of the SEMA Show. This year, the program is expected
to attract more than 800 enthusiast participants. In addition to completing a
pre-show survey, participants are tasked with using social media, including Twitter,
Facebook, Flickr and YouTube, to share their feedback on product, vehicle and
trend highlights from the Show.

“Not only is this feedback
considered invaluable research to SEMA Show exhibitors, they also gain a great
deal of exposure from the Opinion Leader Program,” said Myroniak.
“Through the use of social media platforms, the exposure is much more impactful
because the information comes from a trusted source.”

In addition, onsite focus
groups are conducted to provide deeper insight into enthusiasts’ perspectives
and attitudes about the specialty equipment industry. This input,
combined with the social media feedback and pre-show survey results, is
captured in a comprehensive market research report and provided to exhibitors
prior to being released to the industry-at-large.

“The information generated
from the program is some of the best research we’ve ever done because it’s
based on first-hand experience and knowledge from the influencers who help
drive trends in our industry,” said Myroniak. “By giving these enthusiasts
access to the newest products, we’re able to learn what resonates and what
doesn’t. Exhibitor feedback indicates they find this information
incredibly valuable and it undoubtedly aids in shaping future plans.”

To learn more about the
SEMA Show Opinion Leader Program, contact Megan McKernan at

About SEMA and the

The SEMA Show is a
trade show produced by the Specialty Equipment Market Association (SEMA), a
nonprofit trade association founded in 1963. Since the first SEMA Show debuted
in 1967, the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show include those that enhance the styling,
functionality, comfort, convenience and safety of cars and trucks. Additional
details are available at
or, 909/396-0289.


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