Hottest Vehicles to be Announced at 2011 SEMA Show


Media Contact:
Della Domingo



-- Exhibitors Select Outstanding Vehicles in Four Categories--

DIAMOND BAR, Calif. (July 28, 2011) - SEMA Show exhibitors
will identify the hottest vehicle platforms during the 2011 SEMA Show in Las
Vegas, Nevada. The winning models will be presented with the coveted SEMA Award
in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV, and - for the
first time - Hottest Sport Compact.

"The SEMA Award is an
exciting opportunity to highlight the year's hottest vehicle models," said
Chris Kersting, SEMA President and CEO. "Consumers want to know which cars and
trucks have been embraced by our industry. This one-of-a-kind award will help
guide them to the most accessory-friendly vehicles and the great products that
make them cool."

Show organizers will take a
tally of every booth vehicle at the Show to identify the most prominent vehicle
models in the four categories. With each booth vehicle representing one vote,
the most prominent models will be named the SEMA Award winners for the year.

"SEMA Show exhibitors
are the visionaries of the industry," said Kersting. "Their decision to display
a vehicle in their booth is a statement about what they see as the hottest
trending vehicles for the year ahead."

While the exhibitors are
the ones who will ultimately determine the winners, a list of contender
vehicles will be announced in August. The contender vehicles are those that are
expected to have a significant presence at the 2011 SEMA Show and will most
likely be in contention for the award. Several indicators will be used to
select the contenders, including the support the automaker has demonstrated to
the SEMA industry, preregistrations of the Show's feature vehicles, involvement
in one or more SEMA OEM collaboration programs, coverage in enthusiast
publications and more.

The SEMA Show typically
includes more than 700 qualified booth vehicles. Last year's SEMA Award winners
were the Chevrolet Camaro for Hottest Car, the Ford F-Series for Hottest Truck
and the Jeep Wrangler for Hottest 4x4-SUV. For additional information about the
SEMA Award program, visit

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at


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