The 2011 Dodge Brand SEMA Project Vehicle Program will focus on two vehicles: The all-new Dodge Charger and the Dodge Challenger. To participate in this program please provide three copies of your company’s vehicle proposal and include the following information:
- An introductory letter defining the theme of the project vehicle and its general content, the vehicle need date, and the project completion date.
- A list of specific component changes/upgrades including partnered sources, if appropriate.
- A proposed list of intended events, trade shows, publications, websites, etc., where the vehicle will be promoted. Availability for the 2011 SEMA Show in Las Vegas, Nevada is required. Please state where the vehicle will be displayed at the SEMA show and who will sponsor the vehicle and if it is placed in a feature spot. Note: Partners are required to promote the vehicle thru November 1, 2012.
- 8 ½ x 11 color renderings illustrating front / side, and rear appearance (Composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch is recommended as well. Preservation of front end brand identity (brand emblem and possibly grille features) is mandatory.
SEMA members interested in developing a Dodge Brand project vehicle for the 2011 SEMA Show submit their proposals to:
Dodge Brand Marketing
1000 Chrysler Drive
Auburn Hills, MI 48306
Proposal submission deadline is August 12. Vehicles will be awarded on or around August 31. Information on all of the new 2011 Dodge products may be found at: www.dodge.com.