New Certification Program for SEMA Business Owners, Managers


Contact: Della




Endorses Training Offered by CSU, San Bernardino --

(July 13, 2011)

- A new certification program, available through the California State
University San Bernardino, is available to help business owners and
professionals increase their knowledge and proficiency of the automotive
aftermarket. Endorsed by the Specialty Equipment Market Association (SEMA), the
program consists of four unique online courses, all designed specifically for
business owners and managers in the automotive aftermarket.

"Our goal is to
provide SEMA members and the industry with ongoing training and education,"
said Tom Myroniak, SEMA VP of Marketing and Member Services. "It's great to see
organizations like CSUSB offering our industry relevant programs, and we're
happy to endorse the series to our members."

The four aftermarket
business courses available through the program are: Principles of Automotive
Business Management, the Principles of Aftermarket Marketing, Aftermarket
Finance Components, Aftermarket Operations and Logistics Management. Each
four-week series component is available at a single low lost and expected to
take one to two hours per week, making it both affordable and convenient for
working professionals to participate.

"This new program was
developed specifically with the SEMA member in mind," said Dick Dixon, Cal
State San Bernardino automotive and motorsports management professor and
program director. "Business owners and managers, particularly those who are new
to the automotive aftermarket or those who simply want to strengthen their knowledge
of this unique industry, will find the program to be informative and useful.
Student participants will gain new knowledge and skill-sets that will help them
better understand their marketplace and the management of their enterprise."

Because the courses are
available online, it's easy and convenient for participants to complete the
program. Each course is expected to take one to two hours per week, and upon
completion of the 16-wek program, participants will receive a CSUSB Automotive
Education Certificate of Competency.

"SEMA Education Institute
offers a variety of training tools," said Jamie Eriksen, SEMA Education
Director."Whether it is a SEMA webinar, on-site seminar or third-party programs
such as CSUSB's, our hope is that members will take advantage of the
opportunities that are available and continue to strengthen their

To learn more about the
program and how to participate, contact Dixon at or 909/447-0812.

About SEMA
SEMA, the Specialty
Equipment Market Association founded in 1963, represents the $28.6 billion
specialty automotive industry of 6,461 member-companies. It is the
authoritative source for research, data, trends and market growth information
for the specialty auto parts industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger and
recreational vehicles. For more information, contact SEMA at 1575 S. Valley
Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit


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