2011 SEMA Show Welcomes, Caters to International Visitors


Contact: Della




-- Premier Trade Event Offers Resources Specifically for International Buyers

(July 13, 2011)

- With nearly 2,000 manufacturing companies exhibiting at the SEMA Show each
year, buyers from throughout the world look to the annual event to see and
learn about new products and trends in the automotive accessories market.
Recognizing the importance and value that international buyers have at the SEMA
Show, organizers have expanded the list of resources that cater specifically to
professionals from outside the United States.

Most recently, SEMA
President and CEO Chris Kersting participated in a panel discussion in Las
Vegas, Nevada, focused on the issue of securing travel visas to attend trade
show in the United States. Hosted by the Las Vegas Convention and Visitors
Authority, the panel gave perspectives on how visa approvals could be
streamlined in hopes of making it easier for international buyers to attend
trade shows and do business in the United States.

"It's clear that business
has gone global and there are huge opportunities for SEMA Show exhibitors,"
said Kersting. "It's critical that we do what we can to assist our international
buyer guests."

Among the international
services available to SEMA Showgoers are:

- Online registration - The
online registration site include comprehensive information for international
visitors. A designated "International Visitors" tab features basic information
about the Show in seven different languages. An "International Travel Support"
tab is also available to connect visitors from key countries to travel
information specific to their location. The online registration form allows
international buyers to seamlessly generate personalized Letters of Invitations
that can be used for requesting visas. 

- Badge pickup -
International visitors are able to pick up their badges onsite at International
Registration, where interpreters are on hand ready to assist.

- Center for International
Commerce -- Centrally located within the Las Vegas Convention Center, the
Center for International Commerce (CIC) is available to international buyers
and includes private meeting rooms, a lounge area, interpreters and
complimentary WiFi.

- Exhibitor Directory - To
help international buyers, the SEMA Show directory includes a list of
exhibitors that currently export outside the United States. The list makes it
easy for international buyers to hone in on the companies with whom they are
most likely to do business.

- Networking - At the Show,
SEMA hosts the International Happy Hour. With 1,000 international buyers,
exhibitors and media, the event is the world's largest international networking
gathering of specialty equipment companies.

The SEMA Show takes place
Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. For more information
about programs and services available to international visitors at the SEMA
Show, contact Linda Spencer at lindas@sema.org.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show make it
possible for vehicle owners to customize their cars, trucks and SUVs.
Additional details are available at www.SEMAShow.com 
or www.sema.org,


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