Thriving Exhibitor Interest Results in New Section of the SEMA Show

FOR IMMEDIATE
RELEASE

Contact: Della
Domingo

909/978-6723
dellad@sema.org

 

THRIVING EXHIBITOR INTEREST RESULTS IN
FIRST-TIME AND FEATURED EXHIBITORS SECTION OF THE SEMA SHOW

-- Newly
created area features hundreds of exhibitors on the Show floor within the Las
Vegas Convention Center --


DIAMOND BAR, Calif. (July 11, 2011) - To accommodate the
growing number of manufacturers signing up for the 2011 SEMA Show, organizers
have created a new area within the Show floor called the First-Time and
Featured Exhibitors Section. The area will be located adjacent to key Show
features and is expected to have a constant stream of buyer traffic throughout
the four days of the SEMA Show.

"We're excited about this
new area of the SEMA Show," said Peter MacGillivray, SEMA VP of events and
communications. "The section gives buyers a single place to see and meet with
hundreds of first-time exhibitors."

More than 1,800
manufacturers have already committed to exhibiting at the 2011 SEMA Show, and
new booth space applications continue to come in on a regular basis. Because
the booth space selection process has already passed, space is now assigned on
a first-come, first-served basis. Exhibitors generally choose to exhibit in one
of twelve SEMA Show sections that corresponds to their market segment, such as
Racing & Performance, Mobile Electronics, Trucks & SUVs, etc. The new
First-Time and Featured Exhibitors area will include manufacturers from a
variety of market segments, with about 80 percent representing first-time
exhibitors.

The new section will be
located in the East side of the upper level of South Hall. Also located in the
area will be Ideas Alive, the name and theme for the 2011 SEMA Show New
Products Showcase.

"We're confident that
buyers will be attracted to the First-Time and Featured Exhibitors area," said
MacGillivray. "Because it's on the Show floor adjacent to some of the most
popular features, buyers will not have to walk far to meet with these new
exhibitors."

The 2011 SEMA Show takes
place Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. With more than
100,000 industry professionals in attendance each year, the show is the premier
annual trade gathering for the automotive accessories industry.

About SEMA and the
SEMA Show

The SEMA Show is a
trade show produced by the Specialty Equipment Market Association (SEMA), a
nonprofit trade association founded in 1963. Since the first SEMA Show debuted
in 1967, the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show make it possible for vehicle owners to
customize their cars, trucks and SUVs. Additional details are available at www.SEMAShow.com 
or www.sema.org, 909/396-0289.

 

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