ARMO Seminars Now on Video!

If you missed the ARMO education seminars at the 2011 Hot Rod & Restoration Show, you can now view them online. Both sessions are available on video through the SEMA Education Institute (SEI), SEMA's online learning center. You may go through the ARMO Education Track at the SEI eLearning Center or by direct links below.

The Art of Selling

Presenter: Dick Dixon, California State University at San Bernadino
March 19, 2011
1 hour

Dick is a lifelong automotive and motorsports enthusiast, and an active and engaged member of SEMA and ARMO. His seminars are always popular with restoration and hot rod business owners.

In "The Art of Selling", Dick Dixon uses visualization and analogy to cover subjects like:

  • Think of selling as opening a large envelope with your favorite magazine inside
  • Selling is an exchange of knowledge
  • Selling is relationship building
  • Selling is dance....within a sandbox

How the Internet Can Help Your Business; Internet Marketing on a Budget

  • Tyler Tanaka of CIE Studios
  • Robert Basha of Auction 123,
  • Eric Saltrick of Steele Rubber Products
  • Moderator - Laura Bergan of American Collectors Insurance and ARMO Chairperson

Date: March 19, 2011
1 hour

ARMO Chairperson Laura Bergan moderates a panel of industry experts who provide "real world" examples of how business owners can realize the benefits of various internet marketing tools and strategies, without breaking the bank. The material is presented primarily for small shop owners or retailers, or anyone who has little or no experience in utilizing the web to generate business.