Expanded Powersports Area Gives Manufacturers Increased Exposure


Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723


-- Buyers to
see more comprehensive Powersports area at 2011 SEMA Show --

Diamond Bar, Calif.
(June 9, 2011)

- With hundreds of SEMA Show exhibitors offering products for the powersports
market, SEMA Show organizers are expanding the Powersports & Utility
Vehicle section of the 2011 event. Through manufacturer kiosks that will be
placed in the Powersports & Utility Vehicle section, exhibitors with booths
in one of the Show's 11 other sections will be able to increase awareness,
market their products and effectively reach powersports buyers in the most
logical and appropriate area of the Show.

"The number of members
branching into the powersports market continues to grow each year," said Peter
MacGillivray, SEMA VP of events and communications. "The new kiosks provide
traditional SEMA Show exhibitors that have powersports lines with an efficient
and affordable way to participate in the powersports area of the show."

The kiosk program is open
to manufacturers already exhibiting in one of the SEMA Show's 11 other
sections. For a nominal fee, exhibitors can secure a kiosk that will be located
in the Powersport & Utility Vehicle section in upper South Hall, while
maintaining their primary booth in another area of the Show. The kiosk will
feature the manufacturer's branding and marketing materials so that targeted
buyers will be able to see what the manufacturer has to offer.

The 2011 SEMA Show is set
for Tuesday-Friday, November 1-4, 2011, in Las Vegas, Nevada. As the largest
automotive trade gathering in the world, the annual event features nearly 2,000
manufacturers, 100,000 industry professionals, dozens of educational seminars
and several networking opportunities. To learn more about the event, visit www.SEMAShow.com.

About SEMA and the

The SEMA Show is a
trade show produced by the Specialty Equipment Market Association (SEMA), a
nonprofit trade association founded in 1963. Since the first SEMA Show debuted
in 1967, the annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment industry.
Products featured at the SEMA Show include those that enhance the styling,
functionality, comfort, convenience and safety of cars and trucks. Additional
details are available at www.SEMAShow.com
or www.sema.org,

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