Upcoming Conference to Provide Auto Installers and Restylers With Valuable Product Knowledge and Hands-on Training

FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

UPCOMING CONFERENCE TO PROVIDE
AUTO INSTALLERS AND RESTYLERS WITH VALUABLE

PRODUCT KNOWLEDGE AND HANDS-ON TRAINING TO STAY COMPETITIVE

-- Program to Include Live Demonstrations and Manufacturer-Led Workshops --


DIAMOND BAR, Calif. (Feb. 22, 2011) - The Professional
Restylers Organization (PRO), a council of the Specialty Equipment Market
Association (SEMA), will host the 2nd annual Technical Skills & Training
Conference (TSTC), a one-day training program where installers and restylers
will be able to learn about new products, sharpen installation skills and
directly engage with industry manufacturers.

Taking place Monday, March 28, at WyoTech Blairsville in Blairsville, PA,
the conference is designed to provide installers and restylers with the unique
opportunity to meet with manufacturers in focused, hands-on workshops and live
product demonstrations. Participants will be exposed to products that may be
outside their current offerings, thereby providing them with an opportunity to
increase market share and generate new revenues. The hands-on training and
manufacturer-led sessions begin at 9:00 am and conclude at 4:00 p.m. Presented
by PRO-member manufacturing companies, the sessions will run multiple times
throughout the day, allowing participants to select and attend all the seminars
on various topics and participate in the technical training. This year's
program also includes a dedicated sales-training workshop, which will focus on
sales techniques and strategies for selling dealer-direct.

The PRO council will also hold a general membership meeting at the
conclusion of the conference, followed by a networking reception at 6:00 p.m.
All TSTC attendees are welcome to attend the open meeting and the mixer.

Cost to attend is $25 for PRO members and includes Continental breakfast, a
catered lunch, the open meeting and the networking reception. If more than one
company representative plans to attend, the fee is only $15 per each additional
employee. Nonmember fee: $50 for the first attendee; $30 for each additional
employee. Details and registration is available at www.sema.org/tstc or from Zane Clark at zanec@sema.org,
909/978-6696.

The Professional Restylers Organization is dedicated to addressing the
challenges facing the restyling segment of the automotive aftermarket and to
developing effective strategies for dealing with industry-specific issues. For
more information, visit www.sema.org/pro.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $27.9 billion specialty automotive industry of 6,461
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit
www.sema.org
or www.enjoythedrive.com.

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