Industry Veteran John Stewart Joins SEMA as Editorial Director

FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

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INDUSTRY VETERAN JOHN STEWART
JOINS SEMA AS EDITORIAL DIRECTOR


DIAMOND BAR, Calif. (January 5, 2011) - John Stewart has
joined SEMA as editorial director. In this role, he will supervise the monthly SEMA
News
magazine, the Show publications and SEMA eNews. His
responsibilities include managing the SEMA News staff and collaborating
with SEMA executive staff to promote and effectively communicate the
association's news with members, while also serving as a voice for SEMA member
companies.

"We are extremely pleased to have John join us at SEMA," said Chris
Kersting, SEMA president and CEO. "His background and experience will help us
continue developing the SEMA News organization so that it benefits members to
the maximum extent."

Stewart comes to SEMA as a 40-year veteran of the publishing industry. He
has experience at magazines in a wide variety of categories, including street
performance, import performance, new car and truck, diesel, off-road, and
motorsports.

As an automotive writer, his work has appeared in dozens of magazines and,
more recently, on websites such as motortrend.com, popularmechanics.com,
pickuptrucks.com and newcartestdrive.com.

As a publisher and editorial director, he helped launch consumer magazines
such as Diesel World and Honda Tuning.

At Primedia Inc., Stewart was VP, Group Publisher of Truck Group magazines
such as Four Wheeler, and Import Group titles including Sport
Compact Car
, and Import Tuner.

Most recently he supervised the marketing department at Gale Banks
Engineering, where he helped devise and implement an Internet-based marketing
and communications strategy.

Prior experience in trade magazines includes two years as Editor-in-Chief of
Off-Road Industry Magazine.

Stewart will be working from SEMA headquarters in Diamond Bar, California
and can be contacted at 909/978-6710, or via e-mail at johns@sema.org.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $27.9 billion specialty automotive industry of 6,461
member-companies. It is the authoritative source for research, data, trends and
market growth information for the specialty auto parts industry. The industry
provides appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles. For more information, contact SEMA at
1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org
or www.enjoythedrive.com.

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