FOR IMMEDIATE RELEASE
(October 20, 2010)
Contact: Della Domingo
HOW DO YOU MAKE A HOT CAR EVEN HOTTER?
DIAMOND BAR, Calif. (Oct. 20, 2010) -- See what products and
accessories are available for today's hottest cars, trucks and SUVs by visiting
The website includes a list of SEMA Show exhibitors that make products for the
vehicle models most likely to be named the "hottest car," "hottest truck" and
"hottest 4x4-SUV" at the 2010 SEMA Show.
While only one model in each category (car, truck, 4x4-SUV) will be
presented with the first-ever SEMA Award at the SEMA Show in Las Vegas, there
are nearly two-dozen contenders vying for the honor and for which a list of
manufacturers is available.
"Consumers want to know which cars and trucks are the hottest at the SEMA
Show," said Chris Kersting, SEMA president and CEO. "The SEMA Award will help
guide them to this year's most impressive cars and trucks and the great
products that make them cool."
The SEMA Award will be given to the vehicle model that exhibitors choose to
trick-out, modify and display most often in their booths. The winners will be
announced on Tuesday, November 2, at the SEMA Show. In anticipation of the
announcement, 21 vehicle models have been identified as leading contenders. A
list of companies that manufacture products for each contender is available to
help consumers see the many ways in which they can modify these cool vehicles.
The list includes the exhibitor's name and a link to their websites. The
contenders and individual lists are available at:
Jeep Grand Cherokee:
Toyota FJ Cruiser:
The SEMA Award winners will ultimately be chosen by exhibitors, based on the
booth vehicles that are on display at the 2010 SEMA Show. Consumers can get
involved by taking the SEMA Challenge, an online contest at
that invites enthusiasts to guess which vehicles they think will win the SEMA
Award. Visitors can vote once in each category each week, until the end of
October. For every correct vote, the entrant will be given one entry into a
drawing for a five-day VIP trip to Las Vegas to attend the 2011 SEMA Show,
complete with airfare and hotel accommodations.
To learn more about the SEMA Award program, visit
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market
Association (SEMA), a nonprofit trade association founded in 1963. Since the
first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive
specialty equipment industry. Products featured at the SEMA Show include those
that enhance the styling, functionality, comfort, convenience and safety of
cars and trucks. Additional details are available at