SEMA Member News - September/October 2010

MRC Leadership

Election Results and Volunteer Opportunities

  SEMA Member News-September/October 2010-MRC  

The MRC leadership performs many functions throughout the year. Visit the MRC rep center at the SEMA Show for more information about the council. Get in touch with us, or come to an MRC event. Be a part of MRC in 2010 and beyond even if you haven’t been before.  


Life is full of mile markers. July 1, 2010, marked an important mile marker for the Manufacturers’ Rep Council (MRC), when we welcomed four new members to the Select Committee. As the road of business winds through years 2010 and 2011, the interests of manufacturers’ reps are attended to by the leadership body of the council. The Select Committee is made up of 13 sales professionals who carve out time in their busy schedules to come together and find solutions to the challenges members face daily. Each Select Committee member is the eyes, ears and voice for every member rep firm and every sales rep who conducts business in the automotive aftermarket. Members are well represented when they belong to the MRC.

Tommy Jourdan of True High Performance Sales, Evan Mecham of Evan Mecham & Associates and Les Rudd of Bob Cook Sales were welcomed back as incumbents to the Select Committee. Chairman Wade Cobb also welcomed three new faces to the committee. The newest members welcomed on board are Vic Bennett of Gantt-Thomas & Associates, Derrick Johnstone of Alliance Sales and Jerry Nuñez of Innovative Marketing Services.

Rounding out the Select Committee are Chair-Elect Chris Fairless of Fairless Sales & Marketing, Mark Adin of PSKB, Irv Cohen of SS Sales & Marketing Group, Jim Considine of Considine Sales & Marketing, Nathan Kunzman of Michael Kunzman & Associates and Chris Perry of Bill Perry & Associates. In addition, Joel Rosenthal begins his new role as the immediate past chair/advisor for MRC.

The combination of youth, talent and old-fashioned know-how make the dynamics of this Select Committee a hard one to beat. Each committee member has a strong background from working in the rep industry and has dealt with the situations and issues that face every rep in the industry.

Make a Difference…Get Involved!

What exactly do the council leaders do? Very simply, each member of the Select Committee is elected by the members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision; others provide creative solutions to the challenges our member companies face; and others get their hands dirty and get it done. Each Select Committee member is supported by his or her company in these MRC efforts, and for that we say, “Thank You,” to those companies!

The leaders of the MRC gathered at the 2009 PWA Conference in Phoenix, Arizona, for the annual Long-Range Planning (LRP) meeting. The meeting focused on bringing value to the MRC-member companies. The last 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each MRC member.

Guiding the group’s effort was the council’s mission statement to provide market information, education and support to members concerning new and emerging trends. A handful of exciting objectives are being developed for the council for 2010. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force. Task force participation requires only a limited investment of time but provides a great way to network and share your ideas. Please reach out to the task force chairman if you want to participate or have comments.

Awards Task Force

The Awards Task Force was formed to review the criteria for the MRC Hall of Fame and Sales Team Annual Recognition (STAR) award. The MRC Hall of Fame was designed to honor outstanding persons in the segment of the automotive industry known as manufacturers’ representatives. It is the most prestigious award presented by the council to dedicated individuals who enhanced the stature of the profession or significantly contributed to the manufacturers’ rep profession or the council’s growth. The MRC STAR award will be presented to the most outstanding manufacturer’s sales team voted upon by the general membership of MRC.

Elections and Scholarship Task Forces

The council chair-elect heads this task force. The Elections Task Force reviews and approves council nominations, conducts interviews with perspective candidates and creates the final slate of candidates. The Scholarship Task Force creates the criteria and selects the recipient for the MRC-sponsored SEMA scholarship.

Membership Task Force

The importance of knowing our members and what challenges face each member are very important. The Membership Task Force was formed to enhance the value of MRC membership. The Membership Task Force is slated to research, identify and/or produce three new member cost-savings benefits; work to develop programs that enhance the professionalism of the rep industry; develop a plan to improve the value of becoming a member of the MRC; and engage members at large to get involved with the MRC.

Rep Conference and LRP Task Forces

The Rep Conference Task Force researches and selects industry-specific topics and speakers that will appeal to all manufacturers, warehouse distributors and reps. The LRP Task Force works closely with the MRC chairman, Membership Task Force chairman and SEMA staff liaison to develop long-range planning formats and subject matter.

The council leadership also performs many other functions throughout the year, including hosting the annual MRC rep conference and the general membership awards ceremony at the SEMA Show in Las Vegas, presenting industry awards to our manufacturers rep colleagues, and electing council leadership. Feel free to visit the MRC rep center at the SEMA Show for more information about the council. You are the expert at what your business needs, and this council wants to deliver. Get in touch with us, or come to one of our MRC events. Our hope is that you will be a part of MRC in 2010 and beyond if you haven’t been before.

For more information on how to get involved, please contact Staci Bostock, SEMA MRC staff liaison, via e-mail at or by phone at 909/978-6693. 

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