Auto Enthusiasts Wanted for SEMA Research Project

(July 29, 2010)

Contact: Della Domingo


-- Participants will be invited to evaluate new products at the 2010 SEMA Show

DIAMOND BAR, Calif. (July 29, 2010) — SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by visiting

The SEMA Show is an annual trade show that features thousands of new automotive specialty parts and accessories, as well as a spectacular collection of customized and classic vehicles. Serving as the industry’s premier gathering for parts manufacturers to meet with qualified buyers, the SEMA Show is not open to the general public.

“We’re looking for active enthusiasts to help us learn what truly resonates and what doesn’t,” said Thomas Myroniak, SEMA VP of marketing and member services. “Their input will be incredibly valuable and will undoubtedly aid in shaping future plans.”

SEMA launched the Enthusiast Opinion Leader Research Project at the 2009 SEMA Show, with 527 individuals invited to participate from a pool of thousands of applicants. Participants underwent a rigorous qualification process to ensure they were committed and influential automotive enthusiasts. Their input was used to create a series of market research reports, providing SEMA Show exhibitors and the industry with valuable insight and data.

“The information generated from the program was unlike anything else we’ve ever done before,” said Myroniak. “Exhibitors who reviewed the reports have indicated that they are incredibly valuable and will undoubtedly aid in shaping future plans.”

Organizers are expanding on the success and will increase the number of participants in the 2010 program. The program will take place on Friday, November 5, at the Las Vegas Convention Center. Participants will get an exclusive preview of thousands of new products and be asked to share their opinions, as well as encouraged to share photos, videos, comments, etc. through their favorite social media.  Interested individuals can register for $35 at

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.