SEMA Show New Product Showcase Expands With Two New Categories: Best New Tire and Best New Wheel

(June 28, 2010)

Contact: Della Domingo


-- Over 2000 New Parts, Tools and Components Expected to be Introduced this Year --

DIAMOND BAR, Calif. (June 28, 2010) – The SEMA Show New Products Showcase, one of the most popular attractions at the annual trade show, will expand to include two new categories, one focused on tires and related products, the other on wheels and related products.

“The New Product Showcase is a significant component of the SEMA Show. Thousands of buyers and media visit the showcase hoping to discover the next big thing, and exhibitors rely on it as another tool to generate awareness of their products,” said Peter MacGillivray, SEMA vice president of communications and events. “The two new categories reinforce how important tires and wheels are in the industry.”

The changes to the New Products Showcase are among many enhancements being made at the 2010 SEMA Show to better service the tire and the wheel markets. Earlier this year, organizers announced the creation of the Global Tire Expo—Powered by TIA (Tire Industry Association). The Global Tire Expo will be a tire industry-only part of the SEMA Show, featuring exhibitors from all segments of the tire industry including automotive, commercial, retreading, recycling and more.

Wheel manufacturers will also have a dedicated area of the SEMA Show, with companies in this market exhibiting in the newly created Wheels & Accessories section. Previously, wheel and tire manufacturers were co-located in a shared section. With well over 100 companies in the enhanced wheel section, the dedicated area makes it easier for buyers to navigate and do business.

The New Products Showcase categories make it easier for buyers to find the products that are most relevant to their businesses. A panel of judges also identifies the best new products within each category and winners are announced at the New Products Breakfast before the opening of the Show. To further increase exposure of each product, professional photographs are taken of every entry and provided to domestic and international media throughout the year.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said MacGillivray. “It’s not just about showcasing the product in a prominent area at the Show. It’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

The complete list of categories in the New Products Showcase is:

  • Tire and Related Product
  • Wheel and Related Product
  • Interior Accessory Product
  • Exterior Accessory Product
  • Mobile Electronics Product
  • Off-Road/4-Wheel-Drive Product
  • Performance—Racing Product
  • Performance—Street Product  
  • Powersports Product
  • Street Rod/Custom Car Product
  • Tools and Equipment Product
  • Van/Pickup/Sport-Utility Product
  • Engineered New Product
  • Merchandising Display
  • Packaging Design

Exhibitors may submit a product for the New Products Showcase by visiting For assistance or questions, contact Sheldon Kaye at or call 702/450-7662, ext. 124.

The 2010 SEMA Show takes place Tuesday-Friday, November 2-5, 2010, at the Las Vegas Convention Center in Las Vegas, Nevada. The show serves as the premier industry event bringing manufacturers and buyers together to do business. It is not open to the general public. Manufacturers may secure booth space for the event by visiting Buyers may also visit the site to register for the Show.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


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