SEMA Show to Host 2010 Dealer Day Conference

(June 23, 2010)

Contact: Della Domingo

-- Program Helps Dealers Integrate and Profit From an Accessories Program --

DIAMOND BAR, Calif. (June 23, 2010) – The 2010 SEMA Show will feature a targeted program specifically for auto dealers on Wednesday, November 3, 2010, from 8:30 a.m. – 1:45 p.m. at the Las Vegas Convention Center. The program marks the third consecutive year that the “Dealer Day Conference” will be held at the annual trade show.

“The number of dealers attending the SEMA Show continues to grow each year, and during the past two years that we’ve held a dedicated Dealer Day Conference we’ve seen more and more participants express a real interest in incorporating an accessories program into their businesses,” said Chris Kersting, SEMA president and CEO. “We’re excited about the 2010 program, where dealers will be able to learn how to increase sales and profits through accessories.”

Having set a foundation with the 2008 and 2009 Dealer Day, and taking into consideration feedback from previous participants, organizers have developed a program for the upcoming show that focuses on the three key components of successful accessory programs. From integration and the sales process to profit generation, the program provides dealers with practical information and resources that will serve as a catalyst in their daily operations. Also featured will be an operations panel consisting of a dealer principal or general manager, a service manager, a parts manager, a new- and used-car sales manager, an office manager and a finance manager. Participants will receive tools, resources and best practices for starting a successful accessories program, as well as for enhancing an existing program.

Co-sponsored by the National Automobile Dealers Association (NADA) and the National Independent Automobile Dealers Association (NIADA), the 2010 Dealer Day is open to vehicle dealers only.  To learn more or to register, visit

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.