New Products Showcase Applications Now Available

(June 21, 2010)

Contact: Della Domingo


-- Program increases product exposure for SEMA Show exhibitors; All exhibitors entitled to a free entry –

DIAMOND BAR, Calif. (June 21, 2010) – SEMA Show exhibitors may now enter their new products into the New Products Showcase by visiting All exhibitors may enter one product category at no cost if submitted before October 8, 2010.

With nearly 2,000 companies exhibiting throughout the 1 million square foot Las Vegas Convention Center, the New Products Showcase makes it easy for buyers to get a quick glimpse of what’s new and debuting at the Show. Buyers and media have said that the New Products Showcase is among their must-see attractions each year, with many visiting the Showcase before they even hit the exhibit floor.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA VP of events and communications. “When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

In addition to displaying products in a high profile area of the SEMA Show, entering the SEMA Show New Products Showcase provides exhibitors with an opportunity to win a SEMA New Products Award.  Winners are announced at the New Products Breakfast before the opening of the Show. Additionally, professional photographs are taken of every entry and provided to domestic and international media throughout the year.  

The complete list of categories in the New Products Showcase is:

  • Interior Accessory Product
  • Exterior Accessory Product
  • Mobile Electronics Product
  • Off-Road/4-Wheel-Drive Product
  • Performance—Racing Product
  • Performance—Street Product  
  • Powersports Product
  • Street Rod/Custom Car Product
  • Tire and Related Product
  • Tools and Equipment Product
  • Van/Pickup/Sport-Utility Product
  • Wheel and Related Product
  • Engineered New Product
  • Merchandising Display
  • Packaging Design

Exhibitors may submit a product for the New Products Showcase by visiting For assistance or questions, contact Sheldon Kaye at or call 702/450-7662, ext. 124.

The 2010 SEMA Show takes place Tuesday-Friday, November 2-5, 2010, at the Las Vegas Convention Center in Las Vegas, Nevada. The show serves as the premier industry event bringing manufacturers and buyers together to do business. It is not open to the general public. Manufacturers may secure booth space for the event by visiting Buyers may also visit the site to register for the Show.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


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