Automotive Paint & Body Manufacturers Show Confidence in 2010 SEMA Show

(April 6, 2010)

Contact: Della Domingo
909/396-0289, ext. 130


Early exhibit sales for the Paint, Body & Equipment section show returning companies securing larger booths and commitments from several first-time exhibitors
DIAMOND BAR, Calif. (April 6, 2010) — Automotive paint, body and equipment manufacturers are committing to the 2010 SEMA Show by increasing their participation in the event taking place Tuesday-Friday, November 2-5, 2010, in Las Vegas, Nevada.

Just two weeks after exhibit space sales opened, many exhibitors returning to the Paint, Body & Equipment (PBE) section are doing so with larger booth space, and several new manufacturers are exhibiting for the first time in 2010. The increased support comes just one year after the PBE area debuted as a formal SEMA Show floor section.

"Paint and body are essential in the automotive specialty equipment market," said Peter MacGillivray, SEMA VP of communications and events. "The creation of the floor section at last year's show was just one step in adding value for this important audience. We have much more planned for 2010 and will continue to deliver more to both exhibitors and buyers in this market."

Organizers announced earlier this year that the PBE area will be larger and in a more prominent area in 2010, compared to the previous year.

Additionally, the SEMA Show educational program will include several sessions specifically targeted to the paint & body market. SEMA Show organizers are collaborating with representatives from the Society of Collision Repair Specialists (SCRS) to develop the educational program, as well as to schedule meetings for SCRS members during the SEMA Show. The Collision Industry Conference (CIC), which focuses on the paint & body market, is also hosting its meetings in Las Vegas during the SEMA Show.

"We're working closely with SCRS and CIC to make it simple and easy for industry professionals in the automotive paint market to get the most value out of being at the SEMA Show," said MacGillivray. "With meetings, education, quality exhibitors all available to this market, we're confident that the return on the participants' investments is sure to be huge."

Manufacturers interested in exhibiting at the SEMA Show can submit a space rental agreement at Registration for buyers and media opens in April, also at

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.