SEMA to Guarantee Leads at 2009 Show

May 26, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130

SEMA to Guarantee Leads at 2009 Show

DIAMOND BAR, Calif. (May 26, 2009) — SEMA Show organizers have announced a Leads Guarantee Program designed to reassure exhibitors that the 2009 event is on track to deliver high-quality buyers. The guarantee provides to all exhibiting manufacturers/importers and exclusive distributors a list of at least 1,000 preregistered buyers whose profile matches that of the exhibiting company, on or before October 1, 2009.

The list will be prioritized so that exhibitors can see who the best matches are and will include the tools necessary to reach out and communicate with the buyers at least a month before the SEMA Show takes place on November 3-6, 2009, in Las Vegas, Nevada.

“We know that exhibitors’ biggest concern is connecting with quality buyers,” said Peter MacGillivray, SEMA vice president of communications and events. “The Leads Guarantee Program is more than just an assurance that buyers will be at the Show. It’s a valuable tool that will help exhibitors identify the most relevant buyers, easily connect them with one another and provides a new opportunity to win business.”

The lists will be personalized for each exhibitor and include only preregistered buyers whose product interest and company type matches that of the exhibiting company. Exhibitors that do not have at least 1,000 matches will be eligible to withdraw from the SEMA Show without any financial penalties.

To learn more about the Leads Guarantee Program and how to exhibit at the 2009 SEMA Show, visit or contact ConvExx Show Management at or 702/450-7662, ext. 120.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the
$38.1 billion specialty automotive industry of 7,358 member-companies. It is the
authoritative source for research, data, trends and market growth information
for the specialty auto parts industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger and
recreational vehicles. For more information, contact SEMA at 1575 S. Valley
Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit and


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