Unprecedented Rewards and Offers Given To SEMA Show Exhibitors


May 14, 2009

Media Contact: Della Domingo

909/396-0289, ext. 130



Unprecedented Rewards and Offers Given to SEMA Show Exhibitors

Guaranteed Leads, 12-Month Financing Option, Bonus Seniority Points,

Unique Programs Raise Exhibitors’ Confidence

DIAMOND BAR, Calif. (May 14, 2009) — Exhibitors at the 2009 SEMA Show
will receive valuable rewards and have access to first-ever offers, including
guaranteed leads, added seniority points, discounted exhibitor packages and
unprecedented financing options. Taking place Tuesday-Friday, November 3-6,
2009, in Las Vegas, Nevada, the SEMA Show is a trade-only event where the
automotive industry goes to see the newest products and discover the hottest
customizing trends.

Organizers introduced these programs and packages to reassure exhibitors that
the upcoming event is on track to deliver high-quality buyers and that it
remains the best place to connect with the industry.

“Exhibitors continue to tell us how valuable it is for them to be at the SEMA
Show,” said Peter MacGillivray, SEMA vice president of communications and
events. “These promotions help make it more affordable and give companies peace
of mind in knowing that they will continue to get the best value and return on
their investment at the SEMA Show.”

With six months to go before Show time, more than 1,100 companies have already
signed up to exhibit at the 2009 SEMA Show.

“Based on the preliminary numbers, we are extremely pleased with the outlook for
the upcoming SEMA Show,” said MacGillivray.

As in previous years, exhibitors will be able to reserve booth space up until
the event arrives in November. The deadline date to participate in the Priority
Booth Selection Process is Friday, May 22, 2009. These companies will be able to
secure the best booth locations. The Priority Booth Selection Process begins on
Tuesday, June 16, 2009.

A complete list of exhibitor programs is available at
www.SEMAShow.com. To learn
about exhibiting at the 2009 SEMA Show, contact ConvExx Show Management at sema-exhibit@convexx.com
or 702/450-7662, ext. 120.

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the
$38.1 billion specialty automotive industry of 7,358 member-companies. It is the
authoritative source for research, data, trends and market growth information
for the specialty auto parts industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger and
recreational vehicles. For more information, contact SEMA at 1575 S. Valley
Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and



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