Social Networking Among Key Features Added to New SEMA Website

FOR IMMEDIATE RELEASE
April 2, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130
dellad@sema.org

Personalized pages bring relevant information and targeted news to visitors


DIAMOND BAR, Calif. (April 2, 2009) – Now available: A dynamic new look
for www.SEMA.org, and a host of new benefits for SEMA members. The
modernized site blends new technologies to enhance networking and
delivers information more concisely, based on user preferences.

The website overhaul is part of a continuing investment by SEMA in better networking and communications for SEMA members.

“Over the years we heard from the membership about ways that the
website could serve the industry better,” said Chris Kersting, SEMA
President and CEO. “Most recently the team assigned to building the
site reached out to our members to understand specific improvements
that could be made.”

Developed in partnership with NFi Studios, the www.SEMA.org site
upgrade began with the addition of social networking features, company
listings, and news feeds. These new features allow visitors to obtain
useful data and information at the click of a button, so members can
connect with stories, people and tools that are relevant and will
enhance their business.

Improvements and updates are continually being added. Most recently, an
improved browser was introduced via a member-only portal called MySEMA.
This powerful interface allows members to choose and amplify the types
of information most applicable to their business, based on their
location, market focus, and job type.

Members are able to browse company and user directories, send and
receive messages, and tap into SEMA research. Media information about
governmental affairs, motorsports, educational opportunities and other
sources can be filtered and channeled to members as desired. Enhanced
search capability makes it easier to pull up information from every
corner of the website.

“The goal is to direct the most relevant information to the right members, at the right time,” said Kersting.

Future iterations will include further enhancements such as
collaboration platforms. Features that allow exhibitors and buyers to
connect before, during, and after the show also are an important part
of the new concept. These capabilities will provide a mechanism for
enhanced networking, and a way to help make time at the show more
productive.

 “We’re not looking to push information, we’re looking to connect,”
said Kersting. “I want to encourage everyone who hasn't been to the
site recently, please check it out and tell us what you think - we'll
be fine-tuning the effort in the coming months.”

The site debuted in public beta March 29. Based on member feedback,
MySEMA and www.SEMA.org will undergo continuing adaptation and
evolution. For more information, send a message via Twitter (user name: devildawg).

The makeover at www.SEMA.org is just one part of an association-wide
integration of communications at SEMA on behalf of members. The entire
SEMA Show Directory is now available on line, and in February SEMA
launched an electronic edition of its SEMA News magazine. The print
version is delivered to 30,000 businesses around the world; the
combined mix of print and electronic now reaches 200,000 readers.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $38.1 billion specialty automotive industry of 7,358
member-companies. It is the authoritative source for research, data,
trends and market growth information for the specialty auto parts
industry. The industry provides appearance, performance, comfort,
convenience and technology products for passenger and recreational
vehicles. For more information, contact SEMA at 1575 S. Valley Vista
Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org
and www.enjoythedrive.com.

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