Racing Goes Green

April 1, 2009

Media Contact: Della Domingo
909/396-0289, ext. 130

Auto industry investigates new technologies that unite high performance with green performance
DIAMOND BAR, Calif. (April 1, 2009) – A new conference is being held to address how the high-performance motorsports business is connecting with today’s advancements in green automotive applications.
“The Race Goes Green” is a one-day business event taking place at the Long Beach Convention Center on the opening day of the Toyota Grand Prix of Long Beach, Thursday, April 16, 2009. Industry leaders will reveal new technologies that are making it possible for today’s race cars and other high-performance vehicles to be more fuel- and energy-efficient.
“The event is about how today’s cars and trucks can be both ‘cool’ and ‘green’,” said John Waraniak, SEMA vice president of vehicle technology. “Through new vehicle technology and advanced engineering, horsepower and green power are able to coexist.”
Waraniak is among the featured presenters of the conference. He will be joined by SEMA President and CEO Chris Kersting, AutoNation CEO Mike Jackson, Pete Spence, group vice president technical director, Toyota Racing Development USA, Don Taylor from the National Hot Rod Association (NHRA), Herb Fishel, former GM Motorsports executive, and others.
“Participants will leave with a good understanding of what green vehicle technologies exist, and the emerging business opportunities this presents,” said Waraniak. “Equally important is the opportunity that attendees will have to meet and network with senior executives and decision makers from major automakers and motorsports companies.”
The conference is presented by SEMA, the Specialty Equipment Market Association, and the Motorsports Industry Association (MIA). Both organizations represent companies in the motorsports industry and seek to provide members with timely and relevant news to help their businesses grow and succeed.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit  and


Rate this article: 
Average: 5 (1 vote)