New Powersports and Utility Vehicle Section Debuts At 2009 SEMA Show

FOR IMMEDIATE RELEASE
March 30, 2009

Media Contact: Della Domingo
909-396-0289, ext. 130
dellad@sema.org

Association Recognizes Segment’s Growing Popularity, Cross Marketing Opportunities

DIAMOND BAR, Calif. (March 30, 2009) – SEMA, the Specialty Equipment Market Association, is adding a new section to the 2009 SEMA Show dedicated to Powersports and Utility Vehicles. Located in the South Hall, this section will feature manufacturers of power-driven equipment, such as personal transporters; motorcycles; motor scooters; two-, three- and four-wheel ATVs; pocket bikes; specialty golf carts; mini-bikes; dirt bikes; and accessories and services that support these vehicles.

“We are constantly seeking new growth opportunities for our members and attendees of the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “The Powersports and Utility Vehicle marketplace is of growing importance to our core buyers. Manufacturers in this area will discover a slew of potential buyers. Meanwhile, the SEMA Show will serve as a convenient location for veteran attendees to discover all there is to know about this booming market.”

In addition to this a dedicated area on the show floor, attendees will have an opportunity to participate in educational seminars and interactive workshops focused on the Powersports and Utility Vehicle market during the week.

The annual SEMA Show gathers over 100,000 automotive professionals from all sections of the automotive aftermarket including over 2,000 media representing 100 countries. Information regarding the SEMA Show and all its sections is available at www.semashow.com. Manufacturers interested in exhibiting should contact show management at 702/450-7662.

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $38.1 billion specialty automotive industry of 7,358 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.

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