SEMA Responds to Economic Crisis


February 10, 2009
Contact: Della Domingo
909/396-0289, x.130

Results in unprecedented workshops that provide businesses with immediate aid

DIAMOND BAR, Calif. (February 10, 2009) – A series of new workshops to
help SEMA member businesses survive the severe economic crisis is
scheduled to begin later this month.

The “2009 SEMA Recession Survival Series” recognizes that, for many,
corporate lay-offs, budget-cuts and careful management have become
unfortunate business realities. Topics address today’s urgent issues,
including managing cash flow, retaining the best employees, managing
inventory, and leading a business through 2009 and into 2010.

“In this difficult economy, it’s clear that SEMA members need ideas and
concepts they can apply immediately,” said SEMA President and CEO Chris
Kersting. “This series of web-based seminars gets to the heart of the
matter and will address the topics and issues that are of urgent
concern today.”

The online seminars, most of which are half-hour presentations followed
by a question-and-answer period, span six weeks. The first workshop
takes place February 26, and is designed to help owners and
senior-level executives with problems that are likely to result in
closing the company. Participation is free of charge to SEMA members.

The association also offers members free market reports, access to
previous webinar presentations, cost-saving programs and business tools
specific to the automotive specialty equipment industry. For complete
details, visit, or call 909/396-0289.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963,
represents the $38.1 billion specialty automotive industry of 7,358
member-companies. It is the authoritative source for research, data,
trends and market growth information for the specialty auto parts
industry. The industry provides appearance, performance, comfort,
convenience and technology products for passenger and recreational
vehicles. For more information, contact SEMA at 1575 S. Valley Vista
Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit


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