SEMA News—September 2022


Get Real-Life Schooling…Without the Hard Knocks

It’s been said that knowledge is power, which is why SEMA, as a trade association, has long been committed to specialized education, tailored to empower success in the aftermarket industry.

The annual SEMA Show, when the industry professionals gather under one roof, provides a convenient and efficient opportunity for industry professionals to accelerate their professional development. The 2022 educational lineup includes something for everyone, allowing attendees to customize their own plan for advancement. Most of the sessions will be free, starting Monday, and continue throughout the entire week of the Show.

Driven by industry input, this year’s content brings stronger emphasis on leveraging the experiences of subject matter experts and higher-profile industry leaders. Topics were selected after a focus-group process involving internal and external stakeholders, including the SEMA education department, executive management and external industry leaders. This study process yielded a lineup of educational offerings—some 14 educational tracks totaling 71 sessions—that reflects the depth and diversity of the industry.

Notable opportunities include a six-part series delivered by proven Dale Carnegie executive coaches. These 90-min., interactive workshop-style sessions are designed to enhance leadership skills. Another series of eight sessions will examine the impact of current and future trends in the automotive aftermarket industry, economy, and business arming managers and business owners to prepare strategies for 2023 and beyond.

For marketers, there will be 11 sessions examining the latest digital marketing trends and how to leverage top social-media platforms to drive market share and revenue growth.

Six free sessions on Friday—the Enthusiast Track—will be delivered by industry legends and celebrities who will share insights about the car-building business, how to attract sponsors, and the implications of regulatory activity that will affect business opportunities.

An important addition at this year’s 2022 SEMA Show will be four new offerings on the topic of diversity, equity and inclusion. Attendees will be able to attend skill-building seminars and network with role models who have forged pathways to success. Business owners will learn how to win the war for talent and fully utilize talent resources inherent in their workforce—strategic advantages to drive business.

A number of specialized technical sessions are available, including many aimed at addressing issues faced in today’s collision-repair businesses. Those hosted by the Society of Collision Repair Specialists (SCRS) feature renowned industry experts who will clarify the challenges the repair industry faces and share implementable solutions. And the Inter-Industry Conference on Auto Collision Repair (I-CAR) training series includes a MIG-welding classroom and hands-on demos sessions for collision repairers and builders/rebuilders, plus classes covering electronic system calibration, repair process coordination, and managing quality control.

For wheel and tire professionals, the Tire Industry Association’s educational track focuses on tire and TPMS issues that must be addressed in the shop, plus management issues related to the best practices in operation, marketing and risk management for companies that sell and service tires.

And a series of three sessions on the topic of emerging vehicle technologies—such as advanced driver-assistance systems (ADAS), electric and autonomous vehicles—will reveal how leading experts address some of the industry’s top tech challenges, plus techniques that shop owners and technicians can apply.

Also new this year, the SEMA Show 2022 “Main Stage Experience” features iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and inspire new approaches. It’s a segment that will spark ideas and promises an unforgettable immersive learning experience.

Show attendees can develop their own educational schedule by visiting and pulling down the “Education” tab. Participation will be an investment in knowledge and skill-building, one that pays guaranteed interest to your personal bottom line.

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