By SEMA News Editors
The 2026 SEMA Show offers exhibitors countless opportunities to connect with buyers, media and industry professionals. One of the most effective ways to expand your reach before and during Show week––November 3-6 in Las Vegas––is through advertising in SEMA magazine, distributed exclusively to automotive aftermarket professionals.
Advertising opportunities include traditional print ads in a variety of sizes, as well as premium placements such as polybags, belly bands, cover wraps and inserts.
Among the upcoming opportunities is "The Guide," SEMA's special pre-Show publication designed to help attendees plan their experience before arriving in Las Vegas. Mailed to 30,000 industry professionals one month before the Show, the issue highlights new products, Show features, industry trends, special events, exhibitor and education listings, transportation information and more.
Also available is "The Directory Issue," which includes an additional 22,500 copies distributed on-site during the SEMA Show. This attendee resource features a Show floorplan, first-time and spotlight exhibitors, event schedules, media partners, exhibitor listings by category, celebrity appearances and other essential information attendees use throughout Show week.
For exhibitors seeking even more exposure, digital advertising opportunities offer another powerful way to connect with buyers. Advertising in SEMA News, the newsletter distributed to more than 200,000 industry contacts each morning of the event, provides a timely way to showcase new products, promote booth activities and stay top of mind with attendees throughout the week.
Not sure which option is the best fit for your company? Contact the sales representative for your category to learn more and reserve your advertising space:
BUSINESS SERVICES, GLOBAL TIRE EXPO, WHEELS & ACCESSORIES
Brian Paik
909-978-6677
brianp@sema.org
COLLISION REPAIR & REFINISH
Amy Bartz-Simmons
909-378-4863
amyb@sema.org
HOT ROD ALLEY, MOBILE ELECTRONICS & TECHNOLOGY, RESTORATION MARKETPLACE, TOOLS & EQUIPMENT
Scott Hartwick
909-378-4857
scotth@sema.org
POWERSPORTS / SXS / LIFESTYLE
Mike Ausec
909-978-6695
mikea@sema.org
RACING & PERFORMANCE
Becca Butler
909-378-4864
beccab@sema.org
Jeff Dahlin
949-373-9220
jeffd@sema.org
Celina Kluba
909-323-9346
celinak@sema.org
Julie Freier
317-969-1541
julief@sema.org
RESTYLING & CAR CARE ACCESSORIES, RACING & PERFORMANCE
Willie Yee
909-978-6661
williey@sema.org
TRUCKS, SUVS & OFF-ROAD
Alan Josse
909-978-6666
alanj@sema.org
