By SEMA Editors
Marriott International and MGM Resorts International have announced the creation
of MGM Collection with Marriott Bonvoy as part of an exclusive long-term strategic licensing agreement. Launching in October, the MGM Collection with Marriott Bonvoy encompasses 17 of MGM's resorts--representing more than 40,000 rooms in Las Vegas and other cities across the United States. Book today through the SEMA Show's official hotel provider, onPeak.
"Many of us book hotels by the loyalty programs they offer, and historically, Marriott Bonvoy members only had a few options in Las Vegas. But now, with the announcement of a new agreement between Marriott and MGM, Bonvoy members can earn awards at several MGM properties within the official SEMA Show block. And MGM Rewards members will be able to link to Bonvoy, creating a win/win for both loyalty programs. This is a great, new opportunity for SEMA attendees to generate points during their time at the Show," said Andy Tompkins, SEMA trade show director.
The announcement directly benefits attendees of the 2023 SEMA Show, October 31-November 3 in Las Vegas, as the new program gives Marriott and MGM loyalty members access to a new and inspiring level of experiences, as Marriott Bonvoy and MGM Rewards will unlock significant benefits and experiences for members of both programs:
- Members of MGM Rewards, MGM Resorts' acclaimed loyalty platform with more than 40 million members globally, will be eligible to link accounts with Marriott Bonvoy and receive select member benefits.
- Members of Marriott Bonvoy, Marriott's award-winning loyalty platform with more than 180 million members globally, will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
- Marriott Bonvoy members will enjoy benefits at MGM Collection with Marriott Bonvoy resorts.
- MGM Rewards members will receive certain benefits at Marriott Bonvoy's global portfolio of more than 8,500 properties.
- Members of both programs will be able to exchange MGM Rewards points for Marriott Bonvoy points and vice versa.
- Marriott Bonvoy Moments, the program providing members access to unparalleled experiences, will be enhanced by MGM's unmatched culinary, entertainment and sports offerings.
"This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment," said Bill Hornbuckle, president and CEO, MGM Resorts.
"We are excited to make MGM Resorts' incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts," said Anthony Capuano, president and CEO, Marriott International.
Bellagio Resort & Casino in Las Vegas will join Marriott's The Luxury Collection.
Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.
Eight MGM resorts in Las Vegas will join MGM Collection with Marriott Bonvoy: Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino and Excalibur Hotel & Casino.
Five MGM Resorts in other U.S. locations will also join MGM Collection with Marriott Bonvoy: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland) and MGM Springfield (Massachusetts).
More information about linking loyalty accounts, new experiences and other loyalty program benefits will be provided to members of both programs in the coming months.
SEMA has negotiated exclusive, discounted nightly rates at the best hotels in Las Vegas, available only when you book through the SEMA Show's official hotel provider, onPeak.
BetMGM and Marriott Bonvoy Further Enhance Member Benefits
Marriott International has also entered into a loyalty marketing agreement with BetMGM, MGM Resorts International's online gaming and sports betting joint venture, for Marriott Bonvoy to become BetMGM's exclusive hospitality loyalty program partner in the United States and Canada. Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions and participate in exclusive games, experiences, and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points into Marriott Bonvoy points. More information about the collaboration will be available this fall.
Showgoers are encouraged to visit the Marriott announcement or the MGM announcement for more information. Still have questions? Contact SEMA at semashow@sema.org or (909)396-0289.