Media participation is free to all editorial media representatives, including editors, reporters, freelance journalists, and photographers. Participation is also open to tradition media (print, radio, and television) and new media, including online journalists, bloggers, and e-commerce reporters, who can quickly report on the products they see at the conference.
By attending all three days of the conference, journalists can have up to 42 quality meetings (up to 14 each day) with representatives from 100 manufacturers of racing and performance products, such as Edelbrock, COMP Cams, and Eibach, who come prepared to discuss everything from their newest product line to changes at their company to industry trends. Additionally, afternoon lunches and breaks provide further opportunities for meetings and networking.
Unlike traditional trade shows, where manufacturers are focused on buyers and making sales, exhibitors are here to conduct quality media interviews and have press materials and people who can answer a reporter's questions, providing reporters a chance to ask the questions they want and an opportunity to photograph products. It's the most efficient, effective, and affordable way for reporters to get detailed information, specific to their audience's needs and interests, and gather a year's worth of editorial content. Sales are not permitted, but advertising staff may accompany editorial staff in meetings.
Media schedules are developed based on the information indicated on the application forms. For the best possible schedule, here are tips:
Once you have your schedule, here are tips to have the most productive meetings:
How to prepare for the conference: