Melanie White, SBN Member of the Month, April 2009

Melanie White, SEMA SBN Member of the Month, April 2009Name: Melanie White    
Title: Marketing Director
Company: Hellwig Products
Address: 16237 Ave 296
City, State, Zip: Visalia, CA 93292
Phone: 559 734-7451
Fax: 559 734-7460
Web Site:

Years of employment with current company?

Going on 5 years

Years spent working in the automotive aftermarket?
Going on 5 years

How did you first begin to work in the automotive aftermarket?

Family tradition, I’m 4th Generation Hellwig.

Did you have a mentor in the industry?  


If yes, and you’re comfortable sharing, who?
Anne Johnson has been my SEMA mentor for 3 years now; she has been an amazing influence on me and my experience within the aftermarket.

What is the most satisfying aspect about your work?
I find being a part of the strategic planning for the future of both Hellwig Products and the aftermarket is the most rewarding aspect of my work.

What are your major professional accomplishments, memberships, areas of service?
The professional accomplishments I’m most proud of are implementing a new marketing strategy, website redesign, and new advertising campaign. I’ve also truly enjoyed being more involved with SEMA. I currently serve on the LTAA select committee; I’m so excitied to be apart of the changing format from the SEMA Spring Expo to the Techical Skills and Training Conference. It is a new format that has been developed to give attendees a more competitve advantage with many educational opportunities at their finger tips.

(Optional) Personal information regarding marriage, children, interests:
In my spare time I enjoy dirt bike riding with my husband Justin White of 7 years.


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