RESEARCH MATTERS

FEATURED REPORTS

Advanced Vehicle Technology Opportunity Study

Understand the opportunities for retrofitting vehicles with Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technology (CVT) products. www.sema.org/AVT-Opportunities

SEMA Jeep Wrangler Report

Get a picture of how owners of TJ and JK Jeep Wranglers modify their vehicles, and how you can connect with them to be more successful with your products. www.sema.org/SEMA-Wrangler-Report

2017 SEMA Market Report

Read for a detailed overview of the specialty-equipment market, including market sizing, consumer profiling, and relevant economic trends. www.sema.org/2017-Market-Report

INDUSTRY INDICATORS

The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.

WHAT PEOPLE ARE SAYING

"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

ABOUT SEMA MARKET RESEARCH

What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!



RESEARCH REPORTS - Trends And Forecasts Reports

Shopping Habits: In-Store & Online

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels.

Specialty-Equipment Consumer Purchase Journey Report

The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

U.S. Light Vehicle Fleet Snapshot

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

SEMA Consumer Segmentation Report

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.

2012 SEMA Market Update - Q1

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.

Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

2011 SEMA Show Opinion Leader Program

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

2011 SEMA Market Update - Q2

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

2011 Accessory Influence Report

A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

2008 Trends and Forecasts - Q4 Update

2008 Trends and Forecasts - Q3 Update

The third quarter of 2008 took quite a beating—gas prices skyrocketed, vehicle sales dropped, consumer confidence tanked—but depending on what type of consumers being considered, things may not be as bad as one may think. Sure, consumers, in general, felt less optimistic during the summer months, but those that are considered “enthusiasts” may have helped keep the industry moving forward.

2008 Trends and Forecasts – Q2 Update - Executive Summary

Open to non-members. The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.

2008 Trends and Forecasts – Q2 Update

The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.

2008 Trends and Forecasts – Q1 Update - Executive Summary

Open to non-members. The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment. In the following pages there is also extensive coverage of the three major OEM auto shows, held early in the year; and the report examines some of the new-vehicle debuts that are significant to the specialty-equipment industry.

2008 Trends and Forecasts Quarterly Update - Q1

The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment.

2007 Trends and Forecasts – Q4 Update

2007 Trends and Forecasts - Q3 Update

2007 Trends and Forecasts - Q2 Update

2007 Trends and Forecasts - Q1 Update

2006 Trends and Forecasts - Q4 Update

2006 Trends and Forecasts - Q3 Update

2006 Trends and Forecasts - Q2 Update

2005 Trends and Forecasts

1999 Trends and Forecasts

CONTACTS

Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org

Matt Kennedy
Research Manager
909-978-6730
mattk@sema.org

Kyle Cheng
Research Manager
909-378-4861
kylec@sema.org

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