2018 SEMA Market Report

Read for a detailed overview of the specialty-equipment market, including market sizing, consumer profiling, and relevant economic trends.

SEMA Young Accessorizers Report

Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.


The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.


What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!


"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

SEMA Member VIO Program

Adding a new product? Looking to expand? Our members-only VIO Program can tell you how many vehicles (and thus potential customers) are out there for your products.

RESEARCH REPORTS - Trends And Forecasts Reports

Shopping Habits: In-Store & Online

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels.

Specialty-Equipment Consumer Purchase Journey Report

The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

U.S. Light Vehicle Fleet Snapshot

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

SEMA Consumer Segmentation Report

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.


Gavin Knapp
Director, Market Research

Matt Kennedy
Research Manager

Kyle Cheng
Research Manager

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