RESEARCH MATTERS

FEATURED REPORTS

SEMA Industry Perspectives - Spring 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

Advanced Vehicle Technology Opportunity Study

Understand the opportunities for retrofitting vehicles with Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technology (CVT) products. www.sema.org/AVT-Opportunities

SEMA Jeep Wrangler Report

Get a picture of how owners of TJ and JK Jeep Wranglers modify their vehicles, and how you can connect with them to be more successful with your products. www.sema.org/SEMA-Wrangler-Report

2017 SEMA Market Report

Read for a detailed overview of the specialty-equipment market, including market sizing, consumer profiling, and relevant economic trends. www.sema.org/2017-Market-Report

INDUSTRY INDICATORS

The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.

WHAT PEOPLE ARE SAYING

"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

ABOUT SEMA MARKET RESEARCH

What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!



RESEARCH REPORTS - Market Research

SEMA Industry Perspectives Report – Spring 2018

The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.

SEMA Jeep Wrangler Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

2017 SEMA Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market.

Shopping Habits: In-Store & Online

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels.

Specialty-Equipment Consumer Purchase Journey Report

The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

U.S. Light Vehicle Fleet Snapshot

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.

2016 SEMA Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market.

Financial Benchmarking Report - Retailers, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, August 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, August 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, August 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, July 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, July 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, July 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, June 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, June 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, June 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, May 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, May 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, May 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

2015 SEMA Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market. For the first time ever, the 2015 report includes new data collected from 20,000 consumers and delivers depth on this $36 billion industry

Financial Benchmarking Report - Manufacturers, April 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, April 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, April 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, March 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, March 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, March 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, February 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, February 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, February 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, January 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, January 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, January 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, December 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, December 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, December 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, November 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, November 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, November 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, October 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, October 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, October 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, September 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, September 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, August 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, August 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, August 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, July 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, July 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, July 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, June 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, June 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, June 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

2014 SEMA Annual Market Report

SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market. In 2013, overall retail sales reached more than $33 billion, marking the fourth year of growth.

Financial Benchmarking Report - Retailers, May 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, May 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, May 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, April 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, April 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, April 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.

Financial Benchmarking Report - Distributors, March 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, March 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, March 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The April 2014 based on 822 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 47 to 41.

SEMA Powersports: UTV Accessorization Report

Did you know that 82% of UTV owners purchase accessories? Did you know the average Accessorizer spends about $1,700 outfitting their UTV? Do you know what the hottest UTV accessories are?

Financial Benchmarking Report - Retailers, February 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, February 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, February 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, January 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, January 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, January 2014

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The March 2014 based on 787 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 57 to 47.

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The February 2014 based on 848 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 54 to 57.

Financial Benchmarking Report - Retailers, December 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, December 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, December 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, November 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, November 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, November 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2014

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The January 2014 based on 838 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 44 to 54.

Financial Benchmarking Report - Manufacturers, October 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, October 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, October 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, September 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, September 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) – December 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The December 2013 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 32 to 44.

Consumer Demand Index for Performance Products and Accessories (CDI) – November 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The November 2013 report is based on 854 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 46 to 32.

Financial Benchmarking Report - Manufacturers, August 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Distributors, August 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, August 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) – October 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2013 report is based on 849 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 28 to 46.

Financial Benchmarking Report - Distributors, July 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, July 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, July 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Consumer Demand Index for Performance Products and Accessories (CDI) – September 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, June 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, June 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, June 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Consumer Demand Index for Performance Products and Accessories (CDI) – August 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, May 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, May 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, May 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Consumer Demand Index for Performance Products and Accessories (CDI) – July 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, April 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, April 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, April 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Distributors, March 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, March 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, March 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Consumer Demand Index for Performance Products and Accessories (CDI) – June 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, February 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Manufacturers, February 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, February 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Consumer Demand Index for Performance Products and Accessories (CDI) – May 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, January 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the January 2013 report of Distributor business results.  The data was collected from a total of 160 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, January 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

Financial Benchmarking Report - Retailers, January 2013

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the January 2013 report of Retailer business results. The data was collected from a total of 268 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) – April 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, December 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the December 2012 report of Distributor business results. The data was collected from a total of 174 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, December 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the December 2012 report of Manufacturer business results. The data was collected from a total of 276 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, December 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the December 2012 report of Retailer business results. The data was collected from a total of 293 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, November 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the November 2012 report of Distributor business results. The data was collected from a total of 185 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, November 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the November 2012 report of Manufacturer business results. The data was collected from a total of 294 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, November 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the November 2012 report of Distributor business results. The data was collected from a total of 185 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, October 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the October 2012 report of Distributor business results.  The data was collected from a total of 191 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, October 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the October 2012 report of Manufacturer business results. The data was collected from a total of 270 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, October 2012

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry. The reports show you YTD sales increase over last year and other key business metrics such as, sales per employee, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more.

This is the October 2012 report of Retailer business results.  The data was collected from a total of 356 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2013

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

2013 SEMA Annual Market Report

SEMA's Annual Market Report provides the industry with an overview of the state of the specialty-equipment market.

Consumer Demand Index for Performance Products and Accessories (CDI) - December 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Retailers, September 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 356 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, September 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 270 specialty equipment industry manufacturers. 

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, September 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 191 specialty equipment industry distributors.

Financial Benchmarking Report - Distributors, August 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 222 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, August 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 290 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, August 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 386 specialty equipment industry retailers.

Consumer Demand Index for Performance Products and Accessories (CDI) - November 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - October 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

SEMA Consumer Segmentation Report

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.

2012 SEMA Market Update - Q2

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.

Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

Financial Benchmarking Report - Manufacturers, July 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from july 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 335 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, July 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 246 specialty equipment industry distributors.

Financial Benchmarking Report - Distributors, June 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, June 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 398 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, June 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 436 specialty equipment industry retailers.

Consumer Demand Index for Performance Products and Accessories (CDI) - September 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Retailers, May 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 464 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, May 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 427 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, May 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - July 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

2012 SEMA Market Update - Q1

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.

Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

Financial Benchmarking Report - Manufacturers, April 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 484 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, April 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

Financial Benchmarking Report - Retailers, April 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 483 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, March 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 577 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, March 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 272 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, March 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 549 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Manufacturers, February 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 493 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, February 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 269 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, February 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 508 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, January 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 457 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, January 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 219 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, January 2012

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 467 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

2012 SEMA Annual Market Report

The 2012 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2011 and provide some historical comparisons to put those results in context.

Financial Benchmarking Report - Manufacturers, December 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 329 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, December 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 199 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, December 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 350 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

2011 SEMA Show Opinion Leader Program

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

Financial Benchmarking Report - Retailers, November 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 410 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, November 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 256 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, November 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 395 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2012

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Manufacturers, October 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 386 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, October 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 215 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, October 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 430 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, September 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 438 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, September 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 361 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, September 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 221 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - December 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - November 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - October 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 317 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 410 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 421 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 359 specialty equipment industry manufacturers.

Financial Benchmarking Report - Distributors, July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

Consumer Demand Index for Performance Products and Accessories (CDI) - September 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Financial Benchmarking Report - Distributors, June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 247 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 404 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 461 specialty equipment industry retailers.

2011 SEMA Market Update - Q2

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

2011 Enthusiast Lifestyle Report

The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive.  A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.

Financial Benchmarking Report - Retailers, May 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 465 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, May 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 418 specialty equipment industry manufacturers.

Financial Benchmarking Report - Distributors, May 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 310 specialty equipment industry distributors.

2011 Automotive Accessories Report by Foresight Research

The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database. 

This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.

Consumer Demand Index for Performance Products and Accessories (CDI) - July 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Financial Benchmarking Report - Distributors, March 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 355 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, March 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2011 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 467 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, March 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 606 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, April 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2011 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 511 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, April 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 548 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, April 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 331 specialty equipment industry distributors.

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

2011 SEMA Pickup Truck Report

The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.

Financial Benchmarking Report - Distributors, February 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 307 specialty equipment industry distributors.

Financial Benchmarking Report - Retailers, February 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 468 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, February 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2011 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 511 specialty equipment industry manufacturers.

2011 SEMA Annual Market Report

The 2011 SEMA Market Study will provide you an overview of where the specialty-equipment market stands at the end of 2010 and provide some historical comparisons to put those results in context.

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Financial Benchmarking Report - Manufacturers, January 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2011 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 398 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, January 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 468 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, January 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 230 specialty equipment industry distributors.

Financial Benchmarking Report - Distributors, December 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 206 specialty equipment industry distributors.

Financial Benchmarking Report - Retailers, December 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 387 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, December 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 323 specialty equipment industry manufacturers.

Financial Benchmarking Report - Manufacturers, November 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 230 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, November 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 333 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, November 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 222 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, October 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 249 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, October 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 407 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, October 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 240 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, September 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 282 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, September 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 463 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, September 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 242 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, August 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 237 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, August 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 325 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, August 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 491 specialty equipment industry retailers.

2011 Accessory Influence Report

A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

Consumer Demand Index for Performance Products and Accessories (CDI) - Feb 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

2010 SEMA Show Opinion Leader Program

For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

Consumer Demand Index for Performance Products and Accessories (CDI) - Jan 2011

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - Dec 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Financial Benchmarking Report - Retailers, May 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 448 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, July 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 329 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, July 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 222 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, July 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 496 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, June 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 314 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, June 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 223 specialty equipment industry retailers.

Financial Benchmarking Report - Retailers, June 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 499 specialty equipment industry retailers.

Financial Benchmarking Report - Manufacturers, May 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 474 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, May 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 234 specialty equipment industry retailers.

Consumer Demand Index for Performance Products and Accessories (CDI) - Oct 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

Consumer Demand Index for Performance Products and Accessories (CDI) - Sept 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

2010 Annual Market Report

The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry.  Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.

Consumer Demand Index for Performance Products and Accessories (CDI) - July 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Consumer Demand Index for Performance Products and Accessories (CDI) - June 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Financial Benchmarking Report - Retailers, March 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 598 specialty equipment industry retailers.

Financial Benchmarking Report - Distributors, April 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, distributors' most important business problem, quick ratio/cash on hand, gross margin, inventory turns, shipping costs and more. The data was tabulated and tracked from a total of 283 specialty equipment industry distributors.

Financial Benchmarking Report - Distributors, March 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, distributors' most important business problem, quick ratio/cash on hand, gross margin, inventory turns, shipping costs and more. The data was tabulated and tracked from a total of 307 specialty equipment industry distributors.

Financial Benchmarking Report - Manufacturers, April 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, manufacturers' most important business problem, quick ratio/cash on hand, gross margin, marketing & advertising expenses, shipping costs, amount of materials and products sourced from overseas and more.

Financial Benchmarking Report - Manufacturers, March 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, manufacturers' most important business problem, quick ratio/cash on hand, gross margin, marketing & advertising expenses, shipping costs, amount of materials and products sourced from overseas and more. The data was tabulated and tracked from a total of 301 specialty equipment industry manufacturers.

Financial Benchmarking Report - Retailers, April 2010

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 474 specialty equipment industry retailers.

Consumer Demand Index for Performance Products and Accessories (CDI) - May 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Financial Benchmarking Report - Retailers, January 2010

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 525 questionnaires, with a margin of error +/- 4.3%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, February 2010

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 291 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, January 2010

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 388 questionnaires, with a margin of error +/- 4.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, February 2010

Data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 283 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, January 2010

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for January 2010 2009. The data is presented as a rolling average and includes responses from December 2009, November 2009 and October 2009 questionnaires. The data was tabulated and tracked from a total of 274 questionnaires, with a margin of error +/- 5.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, February 2010

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 610 questionnaires, with a margin of error +/- 3.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2010

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

2009 Enthusiast Program Report

Responding to requests from SEMA members for market research
information, the 2009 SEMA Show included a strong new benefit
program for exhibitors and attendees alike. SEMA selected a
group of automotive enthusiasts to participate in a market research and
feedback session, both prior to and during the Show.

Financial Benchmarking Report - Distributors, December 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 269 questionnaires, with a margin of error +/- 5.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, December 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 399 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, December 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 401 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Financial Benchmarking Report - Distributors, November 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 286 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, November 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 321 questionnaires, with a margin of error +/- 5.2%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, November 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 447 questionnaires, with a margin of error +/- 4.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, October 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 359 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Financial Benchmarking Report - Manufacturers, October 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 437 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, October 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 669 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Parts and Accessories (CDI) - January 2010

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

2009 SEMA Market Study

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

Financial Benchmarking Report - Manufacturers, September 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. The data is presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from a total of 568 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, September 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 701 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, September 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. The data is presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from a total of 208 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Distributors, August 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 274 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Manufacturers, August 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 626 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Financial Benchmarking Report - Retailers, August 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 630 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

Consumer Demand Index for Performance Parts and Accessories (CDI) - December 2009

The SEMA Consumer Demand Index for Performance Products and Accessories
(formerly PADI) measures purchase intentions of consumers (both
enthusiast and mainstream) over the following 90 days.  As enthusiasts
represent approximately 10-15% of U.S. drivers, the Index is likely to
be an indicator of mainstream consumer demand for automotive specialty
and performance products.

The Consumer Demand Index is a
weighted composite index, set to an initial value of 100 based on
demand levels benchmarked between January and March 2007.

Consumer Demand Index for Performance Products and Accessories (CDI) - November 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

Consumer Demand Index for Performance Products and Accessories (CDI) - October 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

Consumer Demand Index for Performance Products and Accessories (CDI) - September 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

2009 SUV and CUV Report

The light truck market as a whole includes pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) vans and even commercial chassis. When referring to this market SEMA has traditionally limited the scope to pickup trucks, both midsize and fullsize. However, SUVs have been a popular choice for accessorization.

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (PADI) - July 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

Consumer Demand Index for Performance Products and Accessories (PADI) - June 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

In June 2009, 826 interviews were conducted nationwide via Random Digital Dial (RDD) telephone survey, resulting in a 14 point increase in the Index level from the previous month.  At 46, the Index is at it's highest point since September 2008.

CAR Report Phase 3

The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market and Their Implications for Specialty-Equipment Suppliers

The Phase III report presents an analysis of the economic drivers of the U.S. automotive market and their potential impact on SEMA-member companies.

 

CAR Report Phase 2

Powertrain Forecast and Analysis: What is Coming and What are the Implications for the Specialty-Equipment and Performance Aftermarket Industry

The Phase II report addresses the rapidly changing powertrain plans of the OEMs for the U.S. Market and their potential impact on SEMA-member companies.

 

CAR Report Phase I

The Specialty-Equipment Company of the Future: Guideposts for Technology Forecasting and Strategic Planning

The Phase I highlights the important insights and guideposts that are expected to shape the specialty equipment industry in the next 3 to 7 years based on the OEMs plans for U.S. Market chassis electronics integration.

SEMA Consumer Demand Index for Performance Products and Accessories (PADI) – May 2009

The SEMA Consumer Demand Index for Performance Products and Accessories (PADI) measures purchase intentions of consumers (both mainstream and enthusiasts) within the next three months. A random sample of 826 consumers was surveyed in May. However, because “enthusiasts” typically represent roughly 10% - 15% of U.S.

2006 SEMA Hot Rod Industry Report - Executive Summary

Wind Tunnel Executive Summary

With rising gas prices, fuel efficiency is on the minds of anyone who uses a car or truck for transportation.

SAE Congress Executive Summary

The Society of Automobile Engineers (SAE) was founded in 1905 to address the needs surrounding a new form of transportation: the automobile. Manufacturers were focused on advertising, but the need for patent protection and engineering standards was growing.

The SEMA/AUTOMOTIVE RESEARCH CENTER MPG Challenge 2008

Record high gasoline prices were realized during the summer of 2008, with serious ramifications for commuters (especially those with long commutes and/or low mpg vehicles like pickup trucks and SUVs), automobile manufacturers, and the overall economy.

Use of Advanced In-Vehicle Technology by Young and Older Early Adopters

Adaptive cruise control (ACC) is an in-vehicle convenience feature designed to maintain a set speed and, when applicable, adjust the set speed to maintain a specified distance from a lead vehicle. When following another vehicle, the ACC system will automatically slow down or speed up in responses to changes in the lead vehicle’s speed.

2008 Trends and Forecasts - Q4 Update

2008 SEMA Market Study

In 2007, retail sales of specialty automotive products reached $38.11 billion. That's an increase of 3.8 percent from 2006, and up 79.8 percent since 1998 when retail sales hit $21.20 billion.That equates to an average annual growth of nearly 8 percent year-over-year for the past 10 years.

SEMA PADI - April 2009

List of Auto Parts Targeting to Enter the Chinese Specialty Equipment Market

Vehicle customization has been growing rapidly in China, industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5-$15 Billion USD. With 1.3 Billion in its population, vehicle sales reaching 93% of the U.S. passenger vehicle sales, according to data provided by JD Power & CAAM in January of 2009. SEMA has developed a new list of trade leads available to SEMA members online at www.sema.org/international. The Chinese government has begun to legalize specialty products for use in China.

SEMA PADI - March 2009

2009 Enthusiast Profile - Select Pickup Owners

SEMA PADI - February 2009

2009 Enthusiast Profile – Corvette Owners

Chevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.

SEMA Sport Compact Council Focus Panel - Englishtown

Results of the focus panel held in Englishtown at Old Bridge Township Raceway Park.

Swiss Automotive Aftermarket

The overall Swiss market demand for automotive parts, aftermarket products, accessories as well as specialty equipment was valued in 2006 at USD 949 million and is forecast to grow 3-4% over the next two years.

SEMA Sport Compact Council Focus Panel - nopi

Results of the focus panel held in Atlanta at the NOPI Show.

SEMA Street Performance Council Focus Panel

Results of the focus panel held at SpoCom in 2008.

Specialty Automotive Aftermarket in Australia

Australia, a country of 20 million people, is world famous for a citizenry whose love of cars and vehicle customization is on a par with that of the United States

2002 Auto Shows

2003 Northwood University Automotive Aftermarket Inventory Management Study

Market Research - 2003 Northwood University Automotive Aftermarket Inventory Management Study - PDF

2004 Youth Study

The SEMA Youth Study concerns what a variety of data tells us about the Gen Y band and specialty equipment activity. Gen Y consumers born 1977-1995 represent a market influx of over 70 million consumers; Gen Y has a high minority population of 34% versus the 27% in the general population.

2008 Light Truck Report - Executive Summary

Growth Strategies Benchmarking Report

Growth Strategies Benchmarking Report - PDF

2002 Introduction to Quality Systems

Market Research - 2002 Introduction to Quality Systems - PDF

2003 SEMA Show Onsite Market Research

Market Research - 2003 SEMA Show Onsite Market Research - PDF

2005 IAS Atlantic City Consumer Focus Group Report

2005 IAS Atlantic City Consumer Focus Group Report - PDF

2009 CAR Report

The Specialty Equipment Automotive Company of the Future: Guideposts for Strategic Planning by CAR Center for Automotive Research.

Interactive Jobber Focus Group

Results of the focus panel held at PRI. Jobbers were asked about the health of their businesses in 2007 compared to 2006.

2002 Selling to the Military

Market Research - 2002 Selling to the Military - PDF

2003 Tier One Supplier Study

Market Research - 2003 Tier One Supplier Study - PDF

2006 Quality Assurance Workbook

2006 Quality Assurance Workbook - PDF

Business Cycles and Cash Flow in the Automotive Performance Parts and Accessories Industry

Japanese Aftermarket: An Overview of the Regulatory Situation

In Japan, there are “Safety Standards”to ensure the safety of vehicles and prevent environmental pollution.

2002 42 Volt Systems Overview

2002 SEMA Barcoding Report

Market Research - 2002 SEMA Barcoding Report - PDF

2004 Customer Relationship Management Study

2004 Customer Relationship Management Study - PDF

2008 Compact Performance Market Update - Executive Summary

Ford 2008 Project Program

Ford2008ProjectProgram12_12_07.pdf

PRI Jobber Panel 2008

Results of the focus panel held at the PRI Show. Jobbers on a panel, as well as the audience, were asked questions regarding the economy and their businesses.

SEMA PADI - December 2008

SEMA PADI - December 2008 - Summary

SEMA PADI - October 2008 - Summary

Open to non-members.

2008 Trends and Forecasts - Q3 Update

The third quarter of 2008 took quite a beating—gas prices skyrocketed, vehicle sales dropped, consumer confidence tanked—but depending on what type of consumers being considered, things may not be as bad as one may think. Sure, consumers, in general, felt less optimistic during the summer months, but those that are considered “enthusiasts” may have helped keep the industry moving forward.

SEMA PADI - October 2008

SEMA PADI - September 2008 - Summary

SEMA PADI - August 2008

SEMA PADI - July 2008 - Summary

SEMA PADI - July 2008

2008 Motorsports and Performance Report - Executive Summary

2008 Alternative Fuels Market Report

High fuel prices cut into the budgets of most drivers. As gasoline surpassed $4/gallon, 28% of enthusiasts claimed they would spend less on modifications if prices increased another $.50/gallon. Alternative Fuel Vehicles (AFVs) are more common than people may recognize. Over 11 million AFVs have been produced.

2008 Trends and Forecasts – Q2 Update

The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.

2008 Motorsports & Performance Report

Motorsports of all varieties and the products that support them are acknowledged as the unchallenged cornerstones of the specialty equipment market. Performance manufacturer sales reached $2.43 billion in 2007, up 44% in the last 5 years and up 72% from 1993.

2008 Trends and Forecasts – Q2 Update - Executive Summary

Open to non-members. The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.

2008 Light Truck Report

The light-truck niche continues to represent the largest portion of the specialty equipment market for both manufacturer and retail sales. In particular, pickup trucks have been the backbone of the light truck market for aftermarket parts. Pickups are often lifted or lowered. They are accessorized with big wheels and tonneau covers. And they are used to tow boats, race cars and toy haulers.

2007 SEMA Market Study

In 2006, retail sales of specialty automotive products reached $36.73 billion.

SEMA PADI - June 2008

SEMA PADI - May 2008

SEMA PADI - April 2008

2008 Trends and Forecasts – Q1 Update - Executive Summary

Open to non-members. The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment. In the following pages there is also extensive coverage of the three major OEM auto shows, held early in the year; and the report examines some of the new-vehicle debuts that are significant to the specialty-equipment industry.

SPC Focus Group Results

In 2007, small groups of consumers who attended an NHRA event in Englishtown, New Jersey and a NOPI event in Atlanta, Georgia were asked a series of questions, relating to their car customization behavior, during focus panel discussions. Audience members that attended each respective focus panel were asked the same questions, and the two groups’ answers are compared within the pages of this report.

2007 Trends and Forecasts – Q4 Update

Turkey Diesel Market

The Diesel-engine vehicle market in Turkey is booming, due to increasing fuel prices.

2007 Compact Performance Market Update

2007 Urban-Lifestyles Report

We saw it a few years ago. Young car buyers were accessorizing their rides primarily with “dress-up” parts such as big wings, race inspired body kits, and a host of dress-up modifications. This may sound like the sport compact market of yesterday, but that market as we know it today has shifted more toward performance with appearance almost becoming secondary.

2007 Trends and Forecasts - Q3 Update

2007 Trends and Forecasts - Q2 Update

2007 Trends and Forecasts - Q1 Update

2006 Trends and Forecasts - Q4 Update

2006 SEMA Market Study

As an industry, the companies involved in producing, selling and installing automotive performance parts and accessories are not readily recognized by the average consumer. But when it comes to the products that the industry provides, consumers quickly relate them to freedom of choice—the choice of having a car or truck just the way you want it.

2006 Trends and Forecasts - Q3 Update

2006 Compact Performance Market Update

2006 SEMA Hot Rod Industry Report

2006 Trends and Forecasts - Q2 Update

2006 Light Truck Report - Update

Pickup-truck owners are increasingly aware of performance parts and accessories available for their trucks. In fact, in some cases the truck they select and where they purchase it are determined by the availability of performance parts and accessories. We have seen shifts in the popularity of various products used to modify pickup trucks.

2006 Light Truck Accessorization Report

Specialty Automotive Aftermarket in Spain

Spain car sales are expected to achieve a new record with volume projected to reach more than 1.6 million units in 2005.

Specialty Automotive Aftermarket in Brazil

Brazil has all the ingredients to grow into a strong market for specialty and performance parts and accessories.

2005 Light Truck Accessorization Report

The performance parts and accessories industry has become increasingly interested in the perceptions and attitudes of pickup truck owners. Foresight Research conducted a study of this group in May and June of 2004. The most recent study prior to this had been conducted in 1999.

2005 Offroad Market Report

2005 SEMA Industry Update

2005 Trends and Forecasts

2004/2005 Diesel Market Study: Light-Vehicle Trends and Outlook

2004 SEMA Industry Update

2003 Compact Performance Market Update

2003 SEMA Industry Update

2003 Light Truck Market Report

The light truck aftermarket niche is the largest of seven generally acknowledged specialty equipment industry niches. The following table lays out the contribution of each in 2002. The driving force behind light vehicle sales in the U.S. is clearly the light truck segment; in fact, the light trucks have eclipsed the passenger car vehicle market in sales through the twelve months ending in July 2003.

Specialty Equipment Market in Germany

The German market, the largest in Western Europe.

Western Europe: Prospects for Specialty Products

United States specialty product suppliers can succeed with marketing and sales efforts in the vast—168 million registered vehicles—European market.

2002 Compact Performance Market Update

2002 SEMA Industry Update

Those who are not part of the industry would have trouble accepting that any industry could exhibit continued growth patterns as this industry does. Last year, 2001, the automotive specialty equipment industry continued its incredible growth pattern. With the exception of 1991, the industry has had at least 16 years of continual growth.

Specialty Automotive Aftermarket in the U.K.

The U.K. market, the fourth largest in Western Europe, is also one of the easiest markets in Western Europe for SEMA-member companies to gain a foothold.

2001 SEMA Market Study

On an annual basis we continue to see the specialty automotive products industry growing. Since 1992, the industry has had an average annual growth of 8 percent. That's eight years of nice increases. How long can the industry keep up such a pace? There are many companies within the industry that are still reporting appreciable sales gains.

2001 Compact Performance Market Update

1999 SEMA Market Study

The specialty automotive equipment industry has always been hard to quantify; not only is it fragmented, but depending on who you talk to, the market definition has any number of possibilities. The approach used here defines specialty automotive equipment as products and services used to improve or otherwise change production vehicles.

1999 Trends and Forecasts

1999 Truck Accessory Report

1998 SEMA Market Study

The automotive aftermarket is typically divided into three major segments: repair parts, service and maintenance, and specialty equipment. The approach used here defines specialty equipment as aftermarket products and services used to improve or otherwise change production vehicles.

CONTACTS

Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org

Matt Kennedy
Research Manager
909-978-6730
mattk@sema.org

Kyle Cheng
Research Manager
909-378-4861
kylec@sema.org

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