RESEARCH MATTERS

FEATURED REPORTS

Advanced Vehicle Technology Opportunity Study

Understand the opportunities for retrofitting vehicles with Advanced Driver Assist Systems (ADAS) and Connected Vehicle Technology (CVT) products. www.sema.org/AVT-Opportunities

SEMA Jeep Wrangler Report

Get a picture of how owners of TJ and JK Jeep Wranglers modify their vehicles, and how you can connect with them to be more successful with your products. www.sema.org/SEMA-Wrangler-Report

2017 SEMA Market Report

Read for a detailed overview of the specialty-equipment market, including market sizing, consumer profiling, and relevant economic trends. www.sema.org/2017-Market-Report

INDUSTRY INDICATORS

The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.

WHAT PEOPLE ARE SAYING

"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

ABOUT SEMA MARKET RESEARCH

What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!



RESEARCH REPORTS - Market Research

SEMA Jeep Wrangler Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

2017 SEMA Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market.

Shopping Habits: In-Store & Online

The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels.

Specialty-Equipment Consumer Purchase Journey Report

The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.

U.S. Light Vehicle Fleet Snapshot

The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.

SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer’s reps along with government data to deliver insight into our industry’s employment needs and challenges.

2016 SEMA Market Report

The SEMA Market Report provides an overview on the state of the specialty-equipment market.

Financial Benchmarking Report - Retailers, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, January 2016

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, December 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, November 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, October 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Distributors, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Manufacturers, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

Financial Benchmarking Report - Retailers, September 2015

The SEMA Financial Benchmarking Reports are management tools to see how your business compares to the rest of the industry.

CONTACTS

Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org

Matt Kennedy
Research Manager
909-978-6730
mattk@sema.org

Kyle Cheng
Research Manager
909-378-4861
kylec@sema.org

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