Wyly was named Chief Executive Officer of the newly-formed SEMA Data Cooperative
in March of 2012. His career in the specialty parts marketplace spans 30 years
and has included key roles in sales, marketing, e-commerce, business technology
and data management. A lifelong automotive enthusiast, he is well known to the
specialty parts industry.
His background includes 25 years at Arrow Speed Warehouse, which he joined
immediately after earning a BS in Economics at Oklahoma State University in
1983. There he worked his way up through the ranks of sales, operations and
marketing, ending as Executive Vice President. More recently, he served as Vice
President of e-Commerce at Keystone Automotive.
Wyly’s broad experience in specialty parts and data management applications has
given him exceptional insight into how sales can be driven by accurate,
standardized data. Wyly co-founded the SEMA Business Technology Committee and
served in numerous SEMA task forces and work groups, including 6 years on the
SEMA Board of Directors. In addition, he was recognized for his contribution to
the aftermarket in 2005, when he was named SEMA Person of the Year.
His long-term goals are to establish the SEMA Data Coop as the predominant
central repository for clean, standardized product data for the specialty parts
aftermarket, and to develop intuitive applications to disseminate and display
product information to all users.