Jon Wyly, Chief Executive Officer, SEMA Data Co-op


Jon Wyly, SEMA Chief Executive Officer, SEMA Data Co-opJon Wyly was named Chief Executive Officer of the newly-formed SEMA Data Cooperative in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known to the specialty parts industry.

His background includes 25 years at Arrow Speed Warehouse, which he joined immediately after earning a BS in Economics at Oklahoma State University in 1983. There he worked his way up through the ranks of sales, operations and marketing, ending as Executive Vice President. More recently, he served as Vice President of e-Commerce at Keystone Automotive.

Wyly’s broad experience in specialty parts and data management applications has given him exceptional insight into how sales can be driven by accurate, standardized data. Wyly co-founded the SEMA Business Technology Committee and served in numerous SEMA task forces and work groups, including 6 years on the SEMA Board of Directors. In addition, he was recognized for his contribution to the aftermarket in 2005, when he was named SEMA Person of the Year.

His long-term goals are to establish the SEMA Data Coop as the predominant central repository for clean, standardized product data for the specialty parts aftermarket, and to develop intuitive applications to disseminate and display product information to all users.


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