Dr. Jamie Meyer

Dr. Jamie Meyer, who served on the SEMA Board of Directors since 2018, has taken the role as President of the Performance Racing Industry (PRI) trade show and media company, effective this week. Meyer, who has a long and storied history in motorsports and racing, will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community.

“Dr. Jamie Meyer has great knowledge and understanding of racing businesses, teams and drivers, and he will be instrumental in leading the PRI team,” said Chris Kersting, SEMA president and CEO.

Meyer leaves a very successful 15-year career at General Motors, where he served as the Advanced Performance Parts program manager, the performance marketing manager, as well as several marketing and advertising roles.

“I have always enjoyed sportsman motorsports,” said Meyer. “I was influenced early on by local circle-track racers and that lead to a fascination of fast street cars and drag racing. I am looking forward to bringing that passion and energy to the PRI community and working with an already established team of industry leaders.” Meyer will be based in Indianapolis, where he will lead efforts to establish a new office and permanent presence to serve and engage the racing community, develop programs and services for the motorsports industry, and continue to lead the PRI trade show, one of the top 40 trade events in the United States.