Find out answers to your questions regarding SEMA’s overseas Business Development Programs on a December 13 conference call.
A customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4 billion people. The U.S. delegation saw many signs of the developing Chinese car culture and eagerness among Chinese enthusiasts to upgrade their rides to take them to the race track or off-roading.
The 14th Annual International Happy Hour brings together SEMA Show exhibitors, top international buyers and global enthusiast media.
Learn more about three booming global specialty-equipment markets during SEMA’s International Roundtables on Monday, October 30.
SEMA is co-sponsoring the first of several regional trade education events leading up to the second annual national SEMA Export Fair, July 25–26, at SEMA headquarters in Diamond Bar, California.